The client asked us to develop a website that would allow them to offer online exposure to their advertisers. They also wanted to be able to post their stories online faster and more efficiently.

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Goals
The management of Press Publications wanted to be able to add fresh content to the site quickly and easily. They also needed multiple banner positions to create online advertising opportunities for the clients.

Audience
Circulation of printed newspaper: 37,914 readers in Lucas, Wood, Sandusky, and Ottawa counties in northern Ohio.

Results
Banner advertising has increased. Current stories are posted daily, and traffic counts and page views have doubled.