Creative
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Written by Scott Greggory
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Friday, February 25, 2011 |
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 Ever since he first boing-boing-boinged his way into our hearts last summer, the Tengagan Mouth Harp Man has sorta' become WebArt's unofficial mascot. (Our official mascot, of course, is Ava, the very attractive red pepper pictured at left, who, if office gossip is to be believed, is kinda' into me.)
Thursday night, Mouth Harp Man took another step toward earning his own parking spot and 36 square inches of prime shelf space in the staff refrigerator when he won a Silver Addy Award for us at the 2011 Addy Awards ceremony. That's an annual shindig thrown by the Ad Club of Toledo.
You can check out some of the evening's highlights in this short video produced by our parent company, BusinessVoice. The Tengagan Mouth Harp Man does not make an appearance in that video, but you may be able to see him soon in your hometown. The cat is always on the road. And yeah, he totes that axe in a tiny little gig bag. |
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Written by Scott Greggory
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Wednesday, December 08, 2010 |
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 I love fonts. Inspired by the look of hand-drawn headlines in 1940's print advertising as much as by the rock concert posters of the late 1960s, I've always taken great joy in lettering signs and flyers. And I'm always fascinated when talented artists take the 26 letters of the alphabet - all firmly established in their recognizable forms - and treat them in new and expressive ways.
That's why I was so glad to receive the December 8th email from the folks at Veer. It features their staff's favorite fonts for 2010. Click here to see 21 screens of great fonts and read about the feelings, emotions or memories that each one elicits. |
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Written by Scott Greggory / Seth Godin
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Tuesday, September 21, 2010 |
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 I love the Seth Godin blog post titled "Cultural Wisdom." For me, it captures one of the reasons good creative work is so important. It sums up why you shouldn't settle for misspellings in your company's Facebook posts, why your frontline staff should not be any less than customer service experts and, yes, why the windows in your store or restaurant should always be clean.
When these things aren't right, your prospects may not know why, but they'll at least sense that something is off, and that, maybe, you're not the right company for them. Read Seth's take on it:
It's very easy to underrate the value of cultural wisdom, otherwise known as sophistication.
Walk into a doctor's office and the paneling is wrong, the carpeting is wrong, and it feels dated. Instant lack of trust.
Meet a salesperson in your office. She doesn't shake hands, she's fumbling with an old Filofax, she mispronounces Steve Jobs' name, and doesn't make eye contact.
Visit a website for a vendor and it looks like one of those long-letter opportunity seeker type sites.
In each case, the reason you wrote someone off had nothing to do with their product and everything to do with their lack of cultural wisdom.
We place a high value on sophistication, because we've been trained to seek it out as a cue for what lies ahead. We figure that if someone is too clueless to understand our norms, they probably don't understand how to make us a product or service that we'll like. |
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Written by Kristin Fisher
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Tuesday, August 03, 2010 |
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 Recently, I worked on a logo design project for a Catholic school. The goal was to align the school’s brand with the church’s brand.
I started by gathering the design elements I needed, such as colors and fonts. The problem was I couldn’t identify the font used to create the church’s mark.
I researched several places, including What the Font, but I couldn’t match it to anything.
Unfortunately, no one on the administrative staff at the church or the school, including the webmaster, could tell us what the font was. The webmaster knew he had created the mark many years (and many computers) ago, but he didn’t have any luck finding the original art.
So, I took a screen shot of the website, uploaded it to Adobe Illustrator and traced the letters that I needed to design the school’s new logo. It worked out exactly as I had first sketched, and the client loved the logo.
The experience reminded me of how important it is to record key elements of a logo or brand, such as colors and fonts. My suggestion: Create an electronic document AND a hard copy file containing all the information you – or the next designer – will need to duplicate or manipulate your current logo. |
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Written by Clara Engel
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Monday, August 02, 2010 |
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 A recent article in Advertising Age took a closer look at the very popular TV / viral video campaign for Old Spice Body Wash (aka: The Man Your Man Could Smell Like) starring Isaiah Mustafa. Although it’s “impossible” to tell how much of Old Spice’s recent 106% increase in sales is due to the videos and not other marketing efforts such as direct mail coupons, this article makes it clear that The Man is helping to drive home the brand promise and sell product.
“Old Spice had eight of the 11 most-popular videos on YouTube on July 16. In the six days following the start of Mr. Mustafa's personalized videos, he reached more than 100 million followers.
The effort sent Old Spice to more than 80,000 Twitter followers…and its Facebook fan base to 630,000. Facebook fan interaction jumped 800% since the launch of the personalized videos.”
And…”The effort also bumped traffic to OldSpice.com to 300%...”
Have you considered using videos that are more entertaining to encourage viral distribution, enhance your brand, and attract visitors to your website? We did. Check out our recent WebArt videos here and let us know what you think. |
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