A recent article in Advertising Age took a closer look at the very popular TV / viral video campaign for Old Spice Body Wash (aka: The Man Your Man Could Smell Like) starring Isaiah Mustafa. Although it’s “impossible” to tell how much of Old Spice’s recent 106% increase in sales is due to the videos and not other marketing efforts such as direct mail coupons, this article makes it clear that The Man is helping to drive home the brand promise and sell product.

“Old Spice had eight of the 11 most-popular videos on YouTube on July 16. In the six days following the start of Mr. Mustafa's personalized videos, he reached more than 100 million followers.

The effort sent Old Spice to more than 80,000 Twitter followers…and its Facebook fan base to 630,000. Facebook fan interaction jumped 800% since the launch of the personalized videos.”

And…”The effort also bumped traffic to OldSpice.com to 300%...”

Have you considered using videos that are more entertaining to encourage viral distribution, enhance your brand, and attract visitors to your website? We did. Check out our recent WebArt videos here and let us know what you think.

Welcome to the “New” WebArt

WebArt has undergone a total brand overhaul, including a new website and a revamped logo design.

As our agency grew, we realized it was time to review our brand, rethink our strategy, and refine our long-term goals, as our new positioning statement suggests. So, we started the process just as we would for a client.

One of our first steps was developing a new logo. Because we knew our old logo no longer aligned with our self-image or the look and feel we wanted to present to the world, we got to work on a new design.

We started by isolating key elements of our parent company’s (BusinessVoice) logo. It was important to maintain a sense of cohesiveness between the two brands, while still establishing a separate identity for WebArt. After many creative meetings, we focused on three concepts.

One priority was to design a logo that worked in both a large and small scale, as well as in a vertical and horizontal orientation. We kept the colors simple so as to stand out against both a light and dark background. Also, using a singular bold color would establish a connection between that color and our brand.

Ultimately, one logo option met all our requirements, and it allowed us the freedom to separate elements of the logo for a variety of purposes and layout requirements.

If you’re thinking about updating your company’s logo, don’t get overwhelmed. The creative process takes time, patience, and countless trips to the drawing board. With open minds and honest feedback, though, you’ll come up with a concept that meets all your needs.