Welcome to the “New” WebArt

WebArt has undergone a total brand overhaul, including a new website and a revamped logo design.

As our agency grew, we realized it was time to review our brand, rethink our strategy, and refine our long-term goals, as our new positioning statement suggests. So, we started the process just as we would for a client.

One of our first steps was developing a new logo. Because we knew our old logo no longer aligned with our self-image or the look and feel we wanted to present to the world, we got to work on a new design.

We started by isolating key elements of our parent company’s (BusinessVoice) logo. It was important to maintain a sense of cohesiveness between the two brands, while still establishing a separate identity for WebArt. After many creative meetings, we focused on three concepts.

One priority was to design a logo that worked in both a large and small scale, as well as in a vertical and horizontal orientation. We kept the colors simple so as to stand out against both a light and dark background. Also, using a singular bold color would establish a connection between that color and our brand.

Ultimately, one logo option met all our requirements, and it allowed us the freedom to separate elements of the logo for a variety of purposes and layout requirements.

If you’re thinking about updating your company’s logo, don’t get overwhelmed. The creative process takes time, patience, and countless trips to the drawing board. With open minds and honest feedback, though, you’ll come up with a concept that meets all your needs.