A recent article in Advertising Age took a closer look at the very popular TV / viral video campaign for Old Spice Body Wash (aka: The Man Your Man Could Smell Like) starring Isaiah Mustafa. Although it’s “impossible” to tell how much of Old Spice’s recent 106% increase in sales is due to the videos and not other marketing efforts such as direct mail coupons, this article makes it clear that The Man is helping to drive home the brand promise and sell product.

“Old Spice had eight of the 11 most-popular videos on YouTube on July 16. In the six days following the start of Mr. Mustafa's personalized videos, he reached more than 100 million followers.

The effort sent Old Spice to more than 80,000 Twitter followers…and its Facebook fan base to 630,000. Facebook fan interaction jumped 800% since the launch of the personalized videos.”

And…”The effort also bumped traffic to OldSpice.com to 300%...”

Have you considered using videos that are more entertaining to encourage viral distribution, enhance your brand, and attract visitors to your website? We did. Check out our recent WebArt videos here and let us know what you think.