AWV wanted a website that would showcase their products in real world applications, their high-profile projects, and their full product catalog.

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Goals
There were many specific goals with this project, including:

• Build a site that’s search engine friendly
• Expand on the current functionality
• Add a catalog-based CMS application
• Build intuitive navigation
• Develop new market opportunities
• Strengthen the company’s brand image
• Reduce operating and communications costs
• Improve online efficiency
• Provide straightforward method to contact representative

Research
Our discovery process included the WebArt Creative team visiting AWV’s corporate offices to take a plant tour and get a feel for the company’s culture.

Audience
We needed to create a design that would appeal visually to architects, and also provide the specification information required by building engineers. Building owners were also a target.

Results
The client and their customers have said the site is much easier to use and presents a professional look and feel. Engineers have found the website more informative and resourceful.