In today’s incredibly competitive marketplace, it’s important to use every touchpoint to make valuable impressions on your customers, create the most positive experience possible, and build awareness of what you do and sell.

Your current and prospective customers can “enter’ your business in three ways: through the telephone, through your website, and by walking through the front door. BusinessVoice provides a variety of Point-Of-Entry Marketing services that make valuable impressions at each of those three points.

On Hold Marketing (OHM) – You wouldn’t believe how much time your callers spend on hold each year! (Click here for an Annual Hold Time Calculator.) On Hold Marketing from BusinessVoice turns that silent hold time into a powerful selling and branding tool. Read about the many benefits of On Hold Marketing or read our short case studies and see how other companies are succeeding with BusinessVoice On Hold Marketing.

If you’d like details on Music On Hold programs, click here.

By the way, no agency has put together a more impressive combination of experience, clients served, client satisfaction, industry leadership, and awards for creative excellence than BusinessVoice.

Point-Of-Purchase Audio Marketing (POP Audio) – You can influence your customers’ buying decisions just moments prior to a purchase. Point-Of-Purchase Audio Marketing from BusinessVoice can be used to encourage impulse buys; promote higher margin items; introduce new products, services and departments; and reinforce the reasons your customers choose your business. See what else Point-Of-Purchase Audio Marketing can do for you.

Also known as In-Store Audio, this service is ideal for grocery stores, gas stations, and other retail environments, as well as airports, convention centers, even lobbies. Listen to samples of Point-Of-Purchase Audio Marketing here. 
 

TeleGreeting – Promote weekly specials. Remind callers about upcoming sales and events. Introduce new products and services. TeleGreeting can do all of that and more. Click here to listen to a few of the different ways you can use it!

With TeleGreeting, incoming calls are answered with a short, customized marketing or informational message, and then passed through to your frontline phone staff. And we can update the message content as often as you’d like. Your customers hear a valuable, professionally recorded message. Your staff members don’t need to repeat a lengthy script every time the phone rings. And your most important message is communicated to every caller. Click here to see how TeleGreeting is making money for one particular industry.

Telephone Etiquette and Skills Training – A bad phone experience can end a potential customer relationship before it even begins. And rude or indifferent treatment from your frontline phone staff can send even longtime customers packing.

Retaining customers is easier when you provide them with friendly, professional attention each time they call. Click here for details on the 35-minute TelArt Telephone Etiquette and Skills CD and TelArt Instructor-Led Training. It may be the best - yet smallest - investment you ever make in your business.

BusinessVoice offers other Point-Of-Entry Marketing services too, including:

Background Music

Automated Attendant Recordings

Language of Commitment Training