Part of our strategy for helping clients achieve success online has always involved the frequent creation and posting of original content, and it seems the mainstream media is catching on.

Yahoo and ABC News have partnered to create an original video series that will hopefully “address the major challenges both entities face as web users increasingly get their news from niche sites” online.

As noted by Yahoo Americas head Ross Levinsohn, “The value created around premium content is not something that can be replicated.”

For all the details, read the full article here.

To ensure your own success online, turn your website into a resource for your audience. Frequently posting new content that’s relevant to your customers will encourage repeat visits to your site and position your company’s products and services in the top your audience’s minds. And mixing up the mediums between written, audio, and video will create a dynamic experience for your users.

Three years ago, Coca-Cola began testing their new Freestyle machine, a soda fountain to rule all others.

With 125 different beverages on tap, including soft drinks, sports drinks and more, this fountain will change the way consumers experience Coca-Cola products and force further innovation in the beverage industry.

But that’s not all it does.

This digital delivery system will also change the way Coca-Cola markets their products. It sends usage data back to the number crunchers at headquarters. The data reveal interesting insights, such as the popularity of Caffeine-free Diet Coke after 3pm. This type of knowledge will help Coca-Cola decide what time of day to air radio and TV spots about Diet Coke, where to sell certain products, and much, much more.

In the Ad Age article “Coca-Cola's Futuristic Soda Fountain to Get 2012 Ad Push,” Gene Farrell, VP-general manager for Coca-Cola Freestyle said, “It's mind-boggling, from a marketer's perspective. I don't think we'll really understand the total value for a few more years."

But that’s the way it is with analytics. We can glean new insights every day that will help us work smarter and more efficiently.

We learn what works in our email marketing by testing different offers and subject lines and reviewing the data. We figure out that a specific word combination gives us a boost in search engine rankings. We discover that our website sees more traffic throughout the month if we add new blog posts on a weekly basis.

If you’re not tracking and analyzing your website's performance, your email campaigns, or your social media programs, you should be. How else will you be able to identify what’s working and what’s not?

(Image from popsci.com.)

Are you frustrated at how your smart phone displays the "mobile Internet" instead of the "real Internet"? Take a look at this piece below from Daniel Nations.

The latest marketing strategy of some cell phones, particularly the iPhone, is to push the idea of access to the "real" Internet instead of the scaled-down mobile Internet. This begs the question: is the mobile web a temporary solution that will soon fade as the 'real' Internet comes to the cell phone, or is it here to stay?