St. Joseph officials understood the need to communicate with their parishioners using modern-day digital technology. They also wanted to strengthen their brand image.
 

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Goals

• Create a spiritual interactive environment
• Expand current functionality
• Create a portal through which parishioners could interact
• Reduce operating and communications costs
• Create a user-friendly site that could have multiple looks and feels to reflect different seasons and Christian holidays.

Research
WebArt drew on its experience with religious communities. Many interviews were conducted with Parish staff. Also, the Church supplied information to educate the WebArt team.

Audience
Current and prospective parishioners.

Results
Saint Joseph’s previous site generated no traffic. The site built by WebArt consistently draws 6,000 page views per month. Communication has increased within the church, and shut-ins now have the opportunity to listen to the weekly homilies online.