 Remember the movie Field Of Dreams and the famous line, “If you build it, they will come?” Some people think that’s true about business websites: just build a great one and customers will come. But to keep them coming, you need to begin renovations immediately.
Keeping your website fresh is vital for everyone and every thing that is visiting. People like to see new content and features, and so do the search engine spiders that sample your website looking for updates to your pages. But what should this content consist of? Scott Randolph of 7xo Media has some sound advice in this area:
You need to craft all your content with an eye for the ultimate goal – conversion. You need to come up with a schedule and stick to it (this is much harder than it sounds). You will need to create content that is interesting and useful for someone, even if they aren’t your customer. You need to give options to share your content (social bookmarking buttons, email this buttons, etc…) - and encourage people to use them.
A website upgrade doesn’t have to be a huge task if you’re freshening your content on a regular basis. You can create customer tips and produce mini case studies. Add testimonials or begin a blog that lets you comment on industry trends and pass along great ideas. Open Twitter and Facebook accounts for your business and promote them both on your site, and vice versa. Piece by piece, you can build a better business website by never finishing the job.
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