Goals - Discovery
Before we can design an effective web site for you, we need to know what you want your site to accomplish. Should it educate or influence prospective customers? Create awareness? Generate leads? Do you want to sell your products or services on line? Or maybe improve customer communication, processes, or procedures?

If you have multiple goals for your web site, we might suggest approaching each goal as a separate project, then building your site in phases.

Domain Registration
Have you already selected your web site address? If so, you should register it immediately. Need help? WebArt can determine what addresses are available and take care of the registration for you.

Site Design
Just like a house, a web site needs a foundation. Before the pages can be developed, the site's foundation must be built. By paying close attention to detail during this phase, we can minimize duplication of effort and save you money. The foundations of a web site are:

The Site Map The site map is the blueprint for your web site. It shows the specific pages and elements of your site and how they are interconnected. Navigational System The navigational system is the road map of your web site. It provides names for each page and - when smartly designed - allows visitors to easily maneuver their way around your site. The navigational system can also help you highlight those pages you don't want your visitors to miss.

Consistent Graphical Appearance
This is also known as the site's "look and feel." Most good web sites feature common design elements on each page that tie the entire site together.
These elements may include logos, company colors, key marketing phrases, and important images. WebArt designers always consider consistency of appearance, along with the site map and navigational system, then build "mock-ups" for your review.

Revisions and Finalization of Consistent Graphical Appearance
Before we build any pages for your site, you must give your final approval to the consistent graphical appearance that will serve as the structure of every page. We'll provide you with mock-ups to review. After we receive your feedback, we'll revise the "look and feel" as necessary.

Development
Once you sign off on your web site's foundations, we begin building the individual pages. Each will feature the consistent graphical appearance you approved, and each page may include one or a combination of the following
elements: images, graphics, text and audio.

WebArt will provide construction of each page; all scanning and editing of images that you supply; and copywriting if WebArt is to generate the content, or proofreading and editing if you supply the text.

Final Site Review and Quality Control
Once we build all the pages, we'll ask you to review the entire site. Check the look and feel for consistency. Click the links. Put the site through its paces. If you'd like changes made, just let us know.