WAM - Program Design
Program
Design
The
development of your WAM program begins with a thorough examination of
your needs and goals. We determine which pages of your web site should
be WAM-enabled and how often they should be updated. Then, we design the
program and, with your help, select the voice talent that best fits your company image
and the look and feel of your site.
Copywriting
Using
the basic information you provide, and with a constant focus on your goals,
a WebArt copywriter crafts your WAM script. After writing the messages,
we submit them to you for approval. Your WebArt copywriter will then contact
you proactively whenever you're due for an update to your Web Audio Messaging
program.
Click here to read about our Creative talent or go to our parent company website BusinessVoice
Production
Once
approved, the copy is sent to our digital audio studios where it's recorded
by one of our professional voice talents.
Web Embedding
Finally,
our skilled Web Masters embed your Web Audio Messaging on your Web site.
A small control strip is added to each page that’s WAM-enabled,
allowing the messages to be stopped, started or paused by the visitor.
WebArt
Web Audio Messaging includes:
- Comprehensive
program design
- Professional
copywriting
- Your choice
of voices from our talent pool
- Engineering
and production
- Installation
of WAM code onto your site
- Hosting
of WAM audio files on our dedicated servers
- Proactive
content updating (if desired)
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