Digital Strategy (75)

22
Apr

How To Fix An Incorrect Map Marker On Google

One of the most important Local SEO strategies is having your NAP (Name, Address, Phone number) information accurate in Google Maps. Why is this? So your customers can find you.

Have you ever tried to find a business and you’re guided to the wrong location when using Google Maps or another GPS service? It can be infuriating to the point where you might take your business elsewhere.

25
Mar

Benefits of Partnering with a Digital Marketing Agency

Many business owners struggle to decide if they should work with a digital marketing agency to handle their online marketing or add-on to their in-house team.

There are benefits to both sides and the final decision often hinges on your goals and business position. However, if you’re planning to hire just one person to handle all of your marketing instead of paying for an agency, here are a few items to consider.

Written by
Published in News
07
Mar

What is PageSpeed Insights?

PageSpeed Insights, or PSI, is a tool by Google that helps determine whether a page is “fast” or not. What Google determines to be fast can vary greatly and is dependent on factors such as load time, image types, content delivery, and device.

Written by
Published in SEO
31
Jan

Optimizing Your Website For Voice Search in 2019

Since Apple introduced Siri in 2011, it has become increasingly apparent that voice search is becoming a more common way to search for information. That means your business’s website needs to be optimized for visibility, or in this case, “voiceability.”

07
Dec

Putting Care Into Client's New Brand, Website

MadAveGroup’s digital marketing agency, WebArt, recently designed a website for SavaSeniorCare – one of the nation’s largest providers of skilled nursing, memory care, and rehabilitative services. WebArt’s team created a website that satisfied the needs of SavaSeniorCare’s multiple business units and associated facilities, while delivering on the organization-wide goals for this initiative.

Written by
Published in News
27
Nov

How To Get More People to Open Your Emails

You put a lot of thought into each sentence with the hopes of inspiring all who read your email to call you or visit your website.

So why isn’t anyone calling or clicking?

20
Nov

How to work with support teams at Google and Bing over the phone

Having the correct business information on search engines is important for both your customers and SEO rankings. But updating this information in Bing Place and Google My Business isn’t always easy.

While some updates can be made in your dashboard, others require a call to the support team – which can be frustrating and time consuming. Here are the steps we take to resolve our clients’ issues as quickly as possible.

31
Oct

Content: Why Shorter Is Sweeter

If you’re like me, you can be guilty of having a short attention span.

If that song doesn’t grab me in the first 10 seconds, I’m not sticking around for the epic guitar solo at the 4:43 mark. And you don’t want to read paragraph after paragraph about what differentiates a good website from a – um, did you say it’s BOGO on boneless wings today?

23
Oct

Get Out of Your Mind And Think Like Your Users

When creating a new website, a lot of time is spent thinking about the design and making the site visually appealing. While this is important, your main focus should be on developing a useful tool for your customers. Putting yourself in your user’s shoes will help guide the design and development of your website.

28
Sep

Why a fancy web design isn’t always effective

Web design has come a long way since the late 90s and early 2000s. Back then, flashing content, neon colors, and quirky animation may have helped sites garner attention. Nowadays it will probably hurt your eyes.

While fancy web design may be a stage to showcase creativity and draw attention, is that more important than attracting sales and conversions? Sometimes simplicity is the key to success when dealing with the online world.