Digital Strategy (73)


Optimizing Your Website For Voice Search in 2019

Since Apple introduced Siri in 2011, it has become increasingly apparent that voice search is becoming a more common way to search for information. That means your business’s website needs to be optimized for visibility, or in this case, “voiceability.”


Putting Care Into Client's New Brand, Website

MadAveGroup’s digital marketing agency, WebArt, recently designed a website for SavaSeniorCare – one of the nation’s largest providers of skilled nursing, memory care, and rehabilitative services. WebArt’s team created a website that satisfied the needs of SavaSeniorCare’s multiple business units and associated facilities, while delivering on the organization-wide goals for this initiative.

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How To Get More People to Open Your Emails

You put a lot of thought into each sentence with the hopes of inspiring all who read your email to call you or visit your website.

So why isn’t anyone calling or clicking?


How to work with support teams at Google and Bing over the phone

Having the correct business information on search engines is important for both your customers and SEO rankings. But updating this information in Bing Place and Google My Business isn’t always easy.

While some updates can be made in your dashboard, others require a call to the support team – which can be frustrating and time consuming. Here are the steps we take to resolve our clients’ issues as quickly as possible.


Content: Why Shorter Is Sweeter

If you’re like me, you can be guilty of having a short attention span.

If that song doesn’t grab me in the first 10 seconds, I’m not sticking around for the epic guitar solo at the 4:43 mark. And you don’t want to read paragraph after paragraph about what differentiates a good website from a – um, did you say it’s BOGO on boneless wings today?


Get Out of Your Mind And Think Like Your Users

When creating a new website, a lot of time is spent thinking about the design and making the site visually appealing. While this is important, your main focus should be on developing a useful tool for your customers. Putting yourself in your user’s shoes will help guide the design and development of your website.


Why a fancy web design isn’t always effective

Web design has come a long way since the late 90s and early 2000s. Back then, flashing content, neon colors, and quirky animation may have helped sites garner attention. Nowadays it will probably hurt your eyes.

While fancy web design may be a stage to showcase creativity and draw attention, is that more important than attracting sales and conversions? Sometimes simplicity is the key to success when dealing with the online world.


Place CTAs Throughout Your Content

While many writers agree that it’s important to include a call to action (CTA) in your website’s content, there seem to be differing opinions about where CTAs should be placed.

At WebArt, we believe the best approach is to include CTAs wherever they naturally fit in your content. This makes it easy for readers to contact your company while your content is making a fresh impact. Some good strategies to make this possible are to include links to your product pages or incorporate your company’s contact information throughout an article or blog post.

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Why doesn’t anyone see my content on social media?

Algorithm changes have caused many businesses to alter their social media strategies. However, through these changes, some "tried and true" techniques haven’t gone away.

Content Is Still King


To Growth Hack or Not To Growth Hack?

Growth Hacker – An individual or team of marketers who focus on growing users for a product or service through non-traditional methods that are often overlooked by typical marketers.

The term "growth hacking" was coined in 2010, but little was known about it until the past couple of years. That's because case studies and stories about growth hacking strategies for big companies such as Yelp, Airbnb, Hubspot, PayPal, and others only began surfacing recently. The practice was an integral part of growing the user base for those companies and eventually made them household names.