Digital Strategy (67)

28
Sep

Why a fancy web design isn’t always effective

Web design has come a long way since the late 90s and early 2000s. Back then, flashing content, neon colors, and quirky animation may have helped sites garner attention. Nowadays it will probably hurt your eyes.

While fancy web design may be a stage to showcase creativity and draw attention, is that more important than attracting sales and conversions? Sometimes simplicity is the key to success when dealing with the online world.

14
Sep

Place CTAs Throughout Your Content

While many writers agree that it’s important to include a call to action (CTA) in your website’s content, there seem to be differing opinions about where CTAs should be placed.

At WebArt, we believe the best approach is to include CTAs wherever they naturally fit in your content. This makes it easy for readers to contact your company while your content is making a fresh impact. Some good strategies to make this possible are to include links to your product pages or incorporate your company’s contact information throughout an article or blog post.

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Published in News
10
Sep

Why doesn’t anyone see my content on social media?

Algorithm changes have caused many businesses to alter their social media strategies. However, through these changes, some "tried and true" techniques haven’t gone away.

Content Is Still King

To gain more views – along with likes and shares – your content needs to be good. Images need to be exciting or fun, blog content needs to be informative and easy to read, and videos need to be engaging.

Not sure how to create the images or videos that will gain attention? Start with documenting daily life.  Really! Instead of using a stock photo, use an image of your staff or a customer using the product. If half your team came to work wearing the same color, take a picture and share it on Instagram.  If you’re participating in a community event, take pictures or do live videos. When launching a new product or service, document the process and produce a video to share how it came to be.

To increase the number of people seeing your content, create content that causes them to “like, comment, and share.” The more interaction people have with your page, the more often your content will be seen. 

27
Aug

To Growth Hack or Not To Growth Hack?

Growth Hacker – An individual or team of marketers who focus on growing users for a product or service through untraditional methods, often overlooked by typical marketers.

The term growth hacking was coined in 2010, but little was known about it until the past couple of years. This is because case studies and stories about growth hacking strategies for big companies such as Yelp, Airbnb, Hubspot, PayPal, Box.com, and others began surfacing. The practice was an incremental part of what grew the user base for these companies and eventually made them household names.

20
Aug

Changes coming to Facebook business pages in August

Facebook has announced yet another change coming to the platform, this time to business pages.

The company sent emails to business page administrators in early August, announcing that business pages will automatically switch to a default template prechosen by the social platform. The default template chosen for each business was based on information previously provided on the business’s Facebook page.

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Published in News
26
Jul

Digital Marketing Alphabet

The internet is a very large place, and there are a lot of blogs out there about the A-Z’s of digital marketing.

As you read blogs on various sites, you may come across terms and acronyms you’re unfamiliar with. To help you better understand the various blogs you read, we’ve compiled a list of common terms and acronyms and explained what each one means.

17
Jul

How Certifications Can Help Your Digital Marketing Efforts

When it comes to digital marketing, staying on the cutting edge of what the best online marketing tactics are is always important.

One of the best ways to stay current with digital marketing tactics is to gain and renew certifications in multiple areas of digital marketing. To qualify for these endorsements, you must learn about – and stay up to date with – what is available in the world of online advertising. 

Some of the top certificates you can obtain are from Google, the top search engine in the world. Google offers free videos and learning material for you to review and study the best approaches for getting your content on its search engine.

28
Jun

Why Blogging is Good for Business

When it comes to marketing your business, few things can make as big of an impact as a well-written blog.

When executed properly, a blog can inform, entertain, guide and even inspire your audience. Maybe that inspiration is to visit your website. Maybe it’s to share your message with others. Or maybe one of your blog’s bullet points even causes them to make a lifestyle change.

Whatever that inspiration, remember: It started with your blog.

If you’re not currently blogging on your website – either through creating in-house content or having a marketing agency develop it for you – here are some things to consider: 

18
Jun

Mobile First Design – When and Why to Use It

With the vast updates in mobile technology over the past five years, we have seen a steady increase in mobile traffic to websites. About 50 percent of overall web traffic is coming from mobile devices, which is why many companies are working to make sure their sites are mobile compatible.

But what if that is not enough anymore? What if instead of trying to make your desktop site conform to a mobile device, you start designing the mobile site first?

This approach will often lead to cleaner, faster, and more informative sites.

23
May

What is “Dark Social,” and is it a bad thing?

Dark social… It’s not as sinister as you may think. While some may hear the term and think it connects with “dark web,” it’s far from it. Coined in an article by Alexis Madrigal in The Atlantic in 2012, dark social refers to content being shared in a way that is hard to track.

Initially, this concept was primarily identified by sharing articles via email or instant messengers by copy and pasting a link. However, it has grown to more than just that due to changes in technology and online behaviors.