Growth Hacker – An individual or team of marketers who focus on growing users for a product or service through non-traditional methods that are often overlooked by typical marketers.
The term "growth hacking" was coined in 2010, but little was known about it until the past couple of years. That's because case studies and stories about growth hacking strategies for big companies such as Yelp, Airbnb, Hubspot, PayPal, Box.com and others only began surfacing recently. The practice was an integral part of growing the user base for those companies and eventually made them household names.
Facebook has announced yet another change coming to the platform, this time to business pages.
The company sent emails to business page administrators in early August, announcing that business pages will automatically switch to a default template prechosen by the social platform. The default template chosen for each business was based on information previously provided on the business’s Facebook page.
The internet is a very large place, and there are a lot of blogs out there about the A-Z’s of digital marketing.
As you read blogs on various sites, you may come across terms and acronyms you’re unfamiliar with. To help you better understand the various blogs you read, we’ve compiled a list of common terms and acronyms and explained what each one means.
When it comes to digital marketing, staying on the cutting edge of what the best online marketing tactics are is always important.
One of the best ways to stay current with digital marketing tactics is to gain and renew certifications in multiple areas of digital marketing. To qualify for these endorsements, you must learn about – and stay up to date with – what is available in the world of online advertising.
Some of the top certificates you can obtain are from Google, the top search engine in the world. Google offers free videos and learning material for you to review and study the best approaches for getting your content on its search engine.
When it comes to marketing your business, few things can make as big of an impact as a well-written blog.
When executed properly, a blog can inform, entertain, guide and even inspire your audience. Maybe that inspiration is to visit your website. Maybe it’s to share your message with others. Or maybe one of your blog’s bullet points even causes them to make a lifestyle change.
Whatever that inspiration, remember: It started with your blog.
If you’re not currently blogging on your website – either through creating in-house content or having a marketing agency develop it for you – here are some things to consider:
With the vast updates in mobile technology over the past five years, we have seen a steady increase in mobile traffic to websites. About 50 percent of overall web traffic is coming from mobile devices, which is why many companies are working to make sure their sites are mobile compatible.
But what if that is not enough anymore? What if instead of trying to make your desktop site conform to a mobile device, you start designing the mobile site first?
This approach will often lead to cleaner, faster, and more informative sites.
Dark social… It’s not as sinister as you may think. While some may hear the term and think it connects with “dark web,” it’s far from it. Coined in an article by Alexis Madrigal in The Atlantic in 2012, dark social refers to content being shared in a way that is hard to track.
Initially, this concept was primarily identified by sharing articles via email or instant messengers by copy and pasting a link. However, it has grown to more than just that due to changes in technology and online behaviors.
A new Google Analytics setting will take effect on May 25, 2018, called Data Retention. It allows you to set the amount of time your account will store data from your site.
The default setting for Data Retention will be automatically set for 26 months if you do not turn it off manually. This means user-level and event-level data will be deleted from your Google Analytics server unless you change your settings.
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