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When it comes to marketing your business, few things can make as big of an impact as a well-written blog.
When executed properly, a blog can inform, entertain, guide and even inspire your audience. Maybe that inspiration is to visit your website. Maybe it’s to share your message with others. Or maybe one of your blog’s bullet points even causes them to make a lifestyle change.
Whatever that inspiration, remember: It started with your blog.
If you’re not currently blogging on your website – either through creating in-house content or having a marketing agency develop it for you – here are some things to consider:
With the vast updates in mobile technology over the past five years, we have seen a steady increase in mobile traffic to websites. About 50 percent of overall web traffic is coming from mobile devices, which is why many companies are working to make sure their sites are mobile compatible.
But what if that is not enough anymore? What if instead of trying to make your desktop site conform to a mobile device, you start designing the mobile site first?
This approach will often lead to cleaner, faster, and more informative sites.
Dark social… It’s not as sinister as you may think. While some may hear the term and think it connects with “dark web,” it’s far from it. Coined in an article by Alexis Madrigal in The Atlantic in 2012, dark social refers to content being shared in a way that is hard to track.
Initially, this concept was primarily identified by sharing articles via email or instant messengers by copy and pasting a link. However, it has grown to more than just that due to changes in technology and online behaviors.
A new Google Analytics setting will take effect on May 25, 2018, called Data Retention. It allows you to set the amount of time your account will store data from your site.
The default setting for Data Retention will be automatically set for 26 months if you do not turn it off manually. This means user-level and event-level data will be deleted from your Google Analytics server unless you change your settings.
Got a thing for digital marketing? And by “thing” I mean “does the health of your business depend at least somewhat on your online success?”
If so - and if you’re anywhere near Roanoke, Virginia on September 23rd - check out our own Brad Timofeev, live in action.
“Keep that fire in your belly.”
I got that advice from one of my mentors at a very young age. And, every day, I carry that advice with me. The message behind it is to never let yourself get comfortable.
Human nature keeps us striving to find a level of comfort with everything we do. And most of us find it eventually. But, when we reach that level, the comfort is short-lived.
Most of us go through the buying cycle many times each day, from deciding to buy a candy bar while in line at the grocery store to choosing which vehicle to buy and from whom. Some buying cycles occur in seconds; others take years to get through.
The same is true for the various forms of digital marketing. Each channel or strategy plays a different role, depending on your audience and your business type.
A few weeks ago I was asked to give a training session to the staff of one of our marketing partners.
The goal of the session was to get that team up to speed on digital marketing and why it’s important to their clients.
But I knew that, in order for them to understand digital’s role, they’d first need to understand how it fits into the marketing funnel.
The digital marketing funnel has four levels: High Funnel, Mid-High Funnel, Mid-Low Funnel and Low Funnel. Each level requires a different advertising message and a different measurement of success.
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