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Conventional wisdom of the digital marketing industry tells us that content is king. But is content really king for local businesses?
New trends are forged by bucking conventional wisdom, and while I support the notion that great content is a crucial component of a comprehensive digital marketing strategy for some businesses in some industries, content isn’t king for every business.
This may be a relief to you. And it probably makes some of my digital marketing peers cringe. But stick with me; there’s a method to my madness.
When Senior Contributing Editor Denise Koeth was working on the Marketing Matters piece for Tire Review Magazine’s February 2016 issue, she tapped WebArt Director of Website Marketing, Brad Timofeev for digital marketing insight.
The new website features an updated look, expanded menus, and social network sharing options. It also offers an inspiration gallery for decorating ideas, online appointment scheduling, interior designs tips, and more.
We're very pleased to announce that Jessica Miller has moved to the WebArt team as a dedicated Content Strategist.
In August 2007, Jessica joined the staff of our sister agency BusinessVoice as a Creative Consultant. For that eight-year period, her primary focus was creating On Hold Marketing content. But, as WebArt grew, she was called on to develop website, blog and social media content as well.
Last week, our VP of Creative Services talked to TireBusiness.com about maximizing the impact of online properties in the automotive services industry. Topics included websites and social media, as well as web video, email newsletters, and local directory listings.
It's very important to have a diverse marketing mix, because "different consumers have different needs. They will want to reach out... in the way they feel most comfortable, which can include social media, website, emails, phone calls and in person."
The WebArt team earned four Merit Awards of Achievement at the 2010 Crystal Awards, November 15, 2010, presented by Business Of Communications.
We were honored for our creation of the website for EMB Designs and our own new website, WebArt.com. We also took home awards for the WebArt Identity Package and the Online Videos we produced as a humorous self-promotion tool.
Our parent company, BusinessVoice, also won a Merit Award and two Crystal Awards of Excellence.
"Restrooms are the devil's playgound."
"Ties are for suckers."
"Filling out forms is good for your heath and emotionally satisfying."
Those are just a few of the phrases you'll find on the website we created for Spirit Services. All the content was written or designed to differentiate the Spirit brand by using a humorous retro feel. It also plays on Spirit's all-American name and its red, white and blue logo.
That site, we're proud to say, was part of our mixed media entry that won a Silver ADDY at the 2013 ADDY Awards ceremony on February 28th. The winning entry also included the Spirit Facebook page and a radio campaign.
The ADDY Awards are presented each year by the Advertising Club of Toledo to encourage and recognize creative excellence in advertising. ACT is an affiliate of the American Advertising Federation.
Please enjoy a sample of the website, Facebook page and radio work in the short video below.
Brad Timofeev, WebArt's Technical Marketing Coordinator, has been certified by Google as an Analytics Qualified Individual. This means that Google officially recognizes Brad as proficient in the use of their Google Analytics.
Analytics is a service that generates detailed statistics about a website's traffic. It’s used to track visitors from all referring sources, including search engines, email marketing, display advertising, pay-per-click advertisements, and digital collateral, such as links within PDF documents.
Google's website notes that “Analytics is a very powerful tool in the hands of knowledgeable users. Qualified users can be effective at leveraging Google Analytics within their organizations and at helping others to do the same.”
"We already knew that Brad is great at helping our clients' websites to be more effective," said Jerry Brown, President of BusinessVoice, WebArt's parent company. "This recogniton from Google is further proof."
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