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Last week, our VP of Creative Services talked to TireBusiness.com about maximizing the impact of online properties in the automotive services industry. Topics included websites and social media, as well as web video, email newsletters, and local directory listings.
It's very important to have a diverse marketing mix, because "different consumers have different needs. They will want to reach out... in the way they feel most comfortable, which can include social media, website, emails, phone calls and in person."
The WebArt team earned four Merit Awards of Achievement at the 2010 Crystal Awards, November 15, 2010, presented by Business Of Communications.
We were honored for our creation of the website for EMB Designs and our own new website, WebArt.com. We also took home awards for the WebArt Identity Package and the Online Videos we produced as a humorous self-promotion tool.
Our parent company, BusinessVoice, also won a Merit Award and two Crystal Awards of Excellence.
"Restrooms are the devil's playgound."
"Ties are for suckers."
"Filling out forms is good for your heath and emotionally satisfying."
Those are just a few of the phrases you'll find on the website we created for Spirit Services. All the content was written or designed to differentiate the Spirit brand by using a humorous retro feel. It also plays on Spirit's all-American name and its red, white and blue logo.
That site, we're proud to say, was part of our mixed media entry that won a Silver ADDY at the 2013 ADDY Awards ceremony on February 28th. The winning entry also included the Spirit Facebook page and a radio campaign.
The ADDY Awards are presented each year by the Advertising Club of Toledo to encourage and recognize creative excellence in advertising. ACT is an affiliate of the American Advertising Federation.
Please enjoy a sample of the website, Facebook page and radio work in the short video below.
Brad Timofeev, WebArt's Technical Marketing Coordinator, has been certified by Google as an Analytics Qualified Individual. This means that Google officially recognizes Brad as proficient in the use of their Google Analytics.
Analytics is a service that generates detailed statistics about a website's traffic. It’s used to track visitors from all referring sources, including search engines, email marketing, display advertising, pay-per-click advertisements, and digital collateral, such as links within PDF documents.
Google's website notes that “Analytics is a very powerful tool in the hands of knowledgeable users. Qualified users can be effective at leveraging Google Analytics within their organizations and at helping others to do the same.”
"We already knew that Brad is great at helping our clients' websites to be more effective," said Jerry Brown, President of BusinessVoice, WebArt's parent company. "This recogniton from Google is further proof."
We love helping people grow their companies, but every now and then we get the chance to work on a project that just plain helps people.
We were proud to be part of the team that created HelpSaveTheNextGirl.com. That's a website born of a mother’s and father’s anguish over their murdered child.
Brad Timofeev has been promoted to the position of Director of Website Marketing for WebArt and BusinessVoice. (WebArt is BusinessVoice's in-house website design and marketing agency.)
Brad joined the WebArt staff in 2009 as an SEO Coordinator and Video Engineer. More recently he has worked closely with WebArt clients and staff to define and manage website marketing strategies and lead our efforts in web analytics.
WebArt and its parent company Madison Avenue Marketing Group are proud to announce the recent Google certification of four of our employees:
"It's important for us to stay educated about all the changes in search, and Google's algorithm is the standard everyone tries to meet," said Brad Timofeev. "Having our Program Managers and Developers certified in Google Analytics enables us to provide a more advanced level of service to our clients from the build to the ongoing website marketing program."
Our Director of Website Marketing Brad Timofeev gave a presentation at Noke Codes to help non-profit organizations get the most out of their social media. If you weren't lucky enough to be in Roanoke to hear him speak, you can still get the tips he gave on how to get more out of your social media activity.
Display advertising is similar to broadcast advertising in that your message is displayed to an audience visually, primarily with the goal of creating top-of-mind awareness.
As with other broadcast advertising, you probably won't see immediate results from the display ad(s), but you will be able to track engagement via click-throughs, which isn't an option with traditional broadcast media.
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