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Digital Strategy (74)

24
Feb

WebArt Personnel Get Google Certified

WebArt and its parent company Madison Avenue Marketing Group are proud to announce the recent Google certification of four of our employees:

  • Brad Timofeev - Director of Website Marketing
  • Clara Engel - Program Manager
  • Brett Molnar - Program Manager
  • Charles Hobbs - Front End Developer

"It's important for us to stay educated about all the changes in search, and Google's algorithm is the standard everyone tries to meet," said Brad Timofeev. "Having our Program Managers and Developers certified in Google Analytics enables us to provide a more advanced level of service to our clients from the build to the ongoing website marketing program."

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Published in News
14
Aug

33 Tips to Get the Most Out of Your Social Media Activity

Our Director of Website Marketing Brad Timofeev gave a presentation at Noke Codes to help non-profit organizations get the most out of their social media. If you weren't lucky enough to be in Roanoke to hear him speak, you can still get the tips he gave on how to get more out of your social media activity.

Want Brad to speak at your event? Email him at This email address is being protected from spambots. You need JavaScript enabled to view it. or call 419/724-7360.

 

 

05
Aug

Business Don’t: Hiring a Reputation Management Company

Would you hire someone else to go on a date for you? No. And that's why you shouldn't hire a reputation management company. The best relationships develop naturally over time, and so does a great business reputation.

Reputation management starts at the store level. First and foremost, you have to provide a great service or deliver a great product. No amount of reputation management (aka damage control) can save your business from a bad product or terrible service.

05
Aug

Is Display Advertising Worth the Investment?

Display advertising is similar to broadcast advertising in that your message is displayed to an audience visually, primarily with the goal of creating top-of-mind awareness.

As with other broadcast advertising, you probably won't see immediate results from the display ad(s), but you will be able to track engagement via click-throughs, which isn't an option with traditional broadcast media.

12
Mar

A Huge Opportunity to Boost Your Mobile Traffic

Google’s new ranking algorithm will take mobile compatibility into account. So, if your website isn’t compatible for viewing on mobile platforms by April 21, 2015, it may not rank as high in search results on mobile devices.

27
Feb

What Goes into a Great Banking Website

Think about your bank or credit union's website. What's most important to you, as a consumer?

When we sat down with VacationLand Federal Credit Union to discuss their new website, that was the question that drove our discussion.

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Published in Design
14
Jan

The Cost (and Value) of Your Website

Will you be exploring changes to your website this year?

Depending on your goals and the functionality you'd like to include, the right solution could have a price tag of tens of thousands of dollars. In order to justify that expense, you'll want to optimize the site's visibility and effectiveness. That requires keeping the site updated with relevant content. 

That might seem like a daunting challenge - maybe even a cost-prohibitive one, at first - but an effective website can pay huge dividends.

23
Dec

WebArt Remains On The Nice List

In 2014, WebArt remained on Santa's nice list. Below is a letter from McJingles, our assigned Elf on a shelf.

22
Dec

Marketing Meets Music

As a website design and development agency, we typically work with businesses and organizations that want to improve their user experience and increase their online visibility.

Musician Jaime Mills was looking for a company to help him develop his brand and create an online destination for his music and videos. He approached more than a few agencies that opted not to work with him because he wasn't a business or organization. Happily, it's their loss.

Written by
Published in Design
10
Sep

Share a Coke Social Media Magic

How did Coca-Cola create one of the best online marketing campaigns of all time? They started offline with inherently shareable content.