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Digital Strategy (80)

12
Mar

A Huge Opportunity to Boost Your Mobile Traffic

Google’s new ranking algorithm will take mobile compatibility into account. So, if your website isn’t compatible for viewing on mobile platforms by April 21, 2015, it may not rank as high in search results on mobile devices.

27
Feb

What Goes into a Great Banking Website

Think about your bank or credit union's website. What's most important to you, as a consumer?

When we sat down with VacationLand Federal Credit Union to discuss their new website, that was the question that drove our discussion.

Written by
Published in Design
14
Jan

The Cost (and Value) of Your Website

Will you be exploring changes to your website this year?

Depending on your goals and the functionality you'd like to include, the right solution could have a price tag of tens of thousands of dollars. In order to justify that expense, you'll want to optimize the site's visibility and effectiveness. That requires keeping the site updated with relevant content. 

That might seem like a daunting challenge - maybe even a cost-prohibitive one, at first - but an effective website can pay huge dividends.

23
Dec

WebArt Remains On The Nice List

In 2014, WebArt remained on Santa's nice list. Below is a letter from McJingles, our assigned Elf on a shelf.

22
Dec

Marketing Meets Music

As a website design and development agency, we typically work with businesses and organizations that want to improve their user experience and increase their online visibility.

Musician Jaime Mills was looking for a company to help him develop his brand and create an online destination for his music and videos. He approached more than a few agencies that opted not to work with him because he wasn't a business or organization. Happily, it's their loss.

Written by
Published in Design
10
Sep

Share a Coke Social Media Magic

How did Coca-Cola create one of the best online marketing campaigns of all time? They started offline with inherently shareable content.

22
Aug

Five Ways to Market Online Without a Website

Our core philosophy is that a website is the heart of a business' marketing strategy. All content should emanate from it, and all touch points, including print and broadcast marketing, should direct back to it.

But if you don't have a website, you can still market to an online audience.

14
Aug

Google's Pigeon Update May Affect Your Local Search Listings

Google's recent algorithm update, unofficially called Pigeon, affects map listings within the search engine. Map listings have been removed for certain search terms.

12
Aug

Behind the Curtain: The Thought Process of One Website's Design

In late July 2014, WebArt launched the new BusinessVoice.com. The website is the online home of the Madison Avenue Marketing Group's On Hold Marketing agency.

We talked with Scott Greggory, the group's Vice President of Creative Services, for a little insight into what makes the site unique.

04
Aug

Why Your Business Needs Remarketing

Have you ever noticed that after you've browsed a retail website such as Zappos or Amazon that the shoes or GoPro camera you had your eye on show up in margin advertisements when you visit other websites?