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Digital Strategy (72)


Behind the Curtain: The Thought Process of One Website's Design

In late July 2014, WebArt launched the new BusinessVoice.com. The website is the online home of the Madison Avenue Marketing Group's On Hold Marketing agency.

We talked with Scott Greggory, the group's Vice President of Creative Services, for a little insight into what makes the site unique.


Why Your Business Needs Remarketing

Have you ever noticed that after you've browsed a retail website such as Zappos or Amazon that the shoes or GoPro camera you had your eye on show up in margin advertisements when you visit other websites?


6 Tips for Creating a Great Web User Experience

The key to making your website work for you is to make it work for your visitors. To create a great online user experience, you have to focus on the details and anticipate your visitors' needs.

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Published in Design

The Foundation of an Effective Website

Your website is where your consumers go to look for your contact information, browse your products, and find expert insight. If your site doesn't engage your users or provide the information they're looking for, quickly, they'll move on to the next search listing.

Here are three simple foundations that will improve user retention, generate repeat visits and quality leads, and increase sales.

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Published in Design

3 Steps to Improve Local Search Engine Rankings

There are many articles on the ranking factors of local search engine optimization. Most of the time, these articles contain information on the hundreds of variables that contribute to how your website ranks for local search queries.

We've simplified these ranking variables into three steps that can help you increase your local search engine rankings:


Are Your Local Listings Costing You?

In an era when phone books go from the doorstep to the recycling bin, most consumers use a search engine to find local business information. But if your listings are inaccurate or incomplete, you could be losing business.


What's The Silver Bullet for SEO

When it comes to search engine optimization (SEO), you may have a lot in common with the folks who work in tire sales and automotive repair.

Brian Canning is a 30-year veteran of the auto repair world who now serves as a business analyst, leadership and management coach, and team leader. He’s also a true believer in the power of search engine optimization – the art and science of maximizing your website’s appeal to search engines and making it easier for potential customers to find.

In this article at SearchAutoParts.com, Canning addresses a few misperceptions about search engine optimization; misperceptions you may share with his peers. Any of these sound familiar?

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Published in SEO

Take the Bus to Better Email Marketing

I love analogies, especially ones that draw on the visual senses to drive the point home. Here's one of my new favorites, courtesy of Louis Chatoff in a recent MarketingProfs.Com article entitled, In Email, Emphasize Quality, Not Quantity.Chatoff says you should think of an email marketing piece like an ad on a bus:


Connecting with Customers on Your Website

As a Point-Of-Entry Marketing agency, we encourage our clients to connect with their customers in all the ways they interact with their business, including their website. But if a company’s website isn’t designed with the end-user in mind, it can confuse and even annoy current or potential customers.

In their Get to the Point newsletter, MarketingProfs quotes Jonathan Kranz: “There may be nothing particularly ‘wrong’ about the design, the underlying coding, or even the writing, but these websites aren’t right, because they fail to connect with customers in any meaningful way.”

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Published in Design

Beauty Isn't Only Skin Deep: How Web Appearance Relates to Function

So, your website ranks at the top of a Google search. Great! But does it look good? And why should you care?

Researchers in Japan conducted a study to determine if there is a correlation between appearance and the perceived functionality of an object, like an ATM. They wanted to know if people would find the ATM easier to use if it was more attractive. And people did.

In a piece for The Signal, Karen Maleck-Whiteley recapped the study: “There was no real difference between the actual machines tested and how they functioned, but the one that looked nicer was consistently thought to be easier to use.”

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Published in Design