Over the past couple of years, our agency has created many websites for auto repair centers and tire dealers. One thing I’ve noticed with each of these clients is that they weren’t utilizing the free website marketing and search engine optimization tools that tire manufacturers and auto service networks provide.
I read an article recently on Search Engine Land claiming that link building should no longer be a part of local SEO strategies after the Penguin and Panda algorithm updates. The author, Chris Silver Smith, states that that might prove especially difficult for local businesses. Read the full article here.
He writes that small businesses take many shortcuts, such as building interlinked microsites, purchasing numerous keyword domain names, and spamming links from article directories and blog networks.
Launched August 30, 2010, the website we designed and built for Mountain View Tire (http://www.mountainviewtire.com/) is already responsible for a tremendous increase in unique phone calls to the company’s 29 southern California tire and automotive service stores.
“In just the first two months it was online, we saw a 55% jump in calls to phone numbers that are only listed on the website,” said Mountain View Tire Vice President Chris Mitsos. “And the number of daily requests for estimates has risen 150%! This site is getting found and people are responding to it.”
“Running a successful website is an ongoing effort,” says Steve Timofeev, Managing Partner of WebArt. “It’s like any other type of marketing; it requires constant attention. That’s a philosophy that separates WebArt from agencies that simply build websites.”
And it’s a philosophy that attracted Tom Lee to WebArt. He’s the President and CEO of Lee & Cates Glass, a full-service glass company based in Jacksonville, Florida.
Here at WebArt, we've had a big year: many new clients, new team members, new services and processes. We'd like to thank you for helping to make our growth and success possible, and we wish you a very merry Christmas and a successful, exciting new year. Please enjoy our 2012 video Christmas card.
Ever since he first boing-boing-boinged his way into our hearts last summer, the Tengagan Mouth Harp Man has sorta' become WebArt's unofficial mascot. (Our official mascot, of course, is Ava, the very attractive red pepper pictured at left, who, if office gossip is to be believed, is kinda' into me.)
Thursday night, Mouth Harp Man took another step toward earning his own parking spot and 36 square inches of prime shelf space in the staff refrigerator when he won a Silver Addy Award for us at the 2011 Addy Awards ceremony. That's an annual shindig thrown by the Ad Club of Toledo.
Successful online marketing often requires more than a great website. With today’s over-crowded Internet, it also takes tools such as social media and online video to stand out and encourage an audience to visit your site.
And whadya’ know? WebArt and our parent company BusinessVoice have been recognized by the MarCom Awards for our work in social media and online video.
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