What changes are being made?
Zuckerberg wants Facebook to facilitate more authentic interactions and build personal connections between users. The algorithm that controls who and what you see in your news feed will be focusing more on the people you interact with most frequently (and not in a “like and scroll” kind of way).
They’ll be placing more weight on posts from people you know as well as comments, conversations, shares and likes, instead of posts that don’t receive any interaction.
In addition to these changes, Zuckerberg also announced that the frequency of public content from business and brand pages will be reduced and held to the same standards as posts from private users.
The company predicts these changes will reduce the amount of time people spend on Facebook. Because of this, Zuckerberg wants to maximize the connections made during this shorter timeframe.
“The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos -- even if they're entertaining or informative -- may not be as good.” – Mark Zuckerberg
What does this mean for your business?
To be blunt - your numbers will drop and fewer people will be seeing your posts. This change is going to be rough for businesses; especially small and medium-size businesses that have a limited advertising budget. There will be two ways to go about the algorithm change:
1. Spend more on ads.
2. Create better content.
Sharing blog articles and new web pages won’t be enough to keep your business in news feeds. You’ll need to step up your game and give users more of what they want to see.
Here are a few tips to keep your content from getting washed out to sea.