A Huge Opportunity to Boost Your Mobile Traffic

Google’s new ranking algorithm will take mobile compatibility into account. So, if your website isn’t compatible for viewing on mobile platforms by April 21, 2015, it may not rank as high in search results on mobile devices.

 

Why is that important to your business?

Recent data from comScore shows that the 80% of Internet users access the web from a smartphone and 47% use a tablet. Plus, the number of mobile Internet users has surpassed the number of desktop users and will only continue to climb.

The new algorithm change won’t affect desktop search rankings, but with the majority of Internet access taking place now on mobile devices, it doesn’t much matter. 

Why is Google doing this?

As the number one search engine, Google is committed to creating the best possible user experience during the search process, and that extends to the results they deliver. If your brand’s website isn’t mobile-compatible, it won’t display your content in a format that’s easy for the mobile user to see, which compromises the user experience. 

By placing less importance on non-mobile sites, Google is improving their users’ experiences. 

How soon do I have to get mobile-ready?

This is the first time we can recall that Google has set an actual date for an algorithm change, so it’s pretty significant. We advise creating a mobile website as soon as possible so that you don’t see any traffic drops after the rollout begins. 

If you delay making the change to a mobile-friendly design, or even just a mobile version of your website, you will see a traffic decline. In their report on this algorithm change, Search Engine Land evaluated popular website Moz.com to calculate the potential traffic loss. You can do this for your site, too. 

You may not feel the pain initially, but more importantly, this algorithm update is a great opportunity to be rewarded in the search results for having a website that is mobile compatible. Take advantage of it! 

Even if your initial traffic loss isn’t significant, the mobile “trend” is becoming the new normal, so it would be wise to make the change sooner than later.

Not sure if your website is mobile-friendly? 

Just paste your URL into the box here. If your site isn’t mobile friendly, we can help you get it there. This email address is being protected from spambots. You need JavaScript enabled to view it. or call 419-724-8600 to discuss your mobile website today.

Brad Timofeev

Brad is an energetic thought leader on digital marketing.

Since joining the WebArt team in 2009, he's guided the agency's unique perspective on search engine optimization, content marketing, and other digital strategies. Book Brad for your next speaking arrangement.

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