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And He Said Unto Us...Blog!

Think simply having a website is enough to qualify you as a web marketer in this day and age?  His Holiness Pope Benedict XVI doesn’t. In a recent statement released by the Vatican, the Pope is encouraging his priests to use blogging as another way to preach the Gospel and reach those within and outside their congregations.  In the Associated Press Article written about the Pope’s embracement of blogging as a way to spread the word, Benedict XVI was quoted as saying:

"The spread of multimedia communications and its rich 'menu of options' might make us think it sufficient simply to be present on the Web," but priests are "challenged to proclaim the Gospel by employing the latest generation of audiovisual resource."


Take a page out of the Pope’s book – no, I don’t mean the Bible  – and encourage your employees, associates, and friends to develop a learning, trusting, and sharing relationship with your web visitors. Pose theories, ask questions, and post suggestions about hot topics in your industry through a blog, Twitter, Facebook, LinkedIn and your website, and see what kind of feedback you receive.

In addition to generating some good conversation and maybe even sales, blogging is good for your website from a Search Engine Optimization (SEO) standpoint. Current information and activity on your site mean more attention from search engine spiders that help to determine your search engine ranking. Blogging is also a great way to reinforce your expertise, experience and original thought, and build top-of-mind awareness among your customers and prospects.

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