Take a page out of the Pope’s book – no, I don’t mean the Bible – and encourage your employees, associates, and friends to develop a learning, trusting, and sharing relationship with your web visitors. Pose theories, ask questions, and post suggestions about hot topics in your industry through a blog, Twitter, Facebook, LinkedIn and your website, and see what kind of feedback you receive.
In addition to generating some good conversation and maybe even sales, blogging is good for your website from a Search Engine Optimization (SEO) standpoint. Current information and activity on your site mean more attention from search engine spiders that help to determine your search engine ranking. Blogging is also a great way to reinforce your expertise, experience and original thought, and build top-of-mind awareness among your customers and prospects.