Are Your Local Listings Costing You?

In an era when phone books go from the doorstep to the recycling bin, most consumers use a search engine to find local business information. But if your listings are inaccurate or incomplete, you could be losing business.

In fact, incomplete and inaccurate online local listings cost companies 10.3 BILLION dollars a year in lost business.

The challenge is that there are hundreds of directories that aggregate the local listing information that displays when someone searches for a business in Google, Bing, Yahoo, or other search engine.

Finding and updating listings is difficult and time consuming, and there's no guarantee that any changes you make will be saved and propagated. Plus, these listings are open to public editing, so you can't ensure they won't be changed by visitors.

Some of the common problems with local listings include:

  • 43% Incorrect/missing address
  • 37% Incorrect/inconsistent/missing name
  • 19% Missing website URL
  • 18% Incorrect/missing phone number
  • 14% Missing listing

Check your local business listings using our diagnostics tool. Just enter your business name, address, zip code and telephone number to see if your listings are complete, consistent and accurate.

If they're not, we can help. Learn more about our local listings management services.

Brad Timofeev

Brad is an energetic thought leader on digital marketing.

Since joining the WebArt team in 2009, he's guided the agency's unique perspective on search engine optimization, content marketing, and other digital strategies. Book Brad for your next speaking arrangement.

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