Got a thing for digital marketing? And by “thing” I mean “does the health of your business depend at least somewhat on your online success?”
If so - and if you’re anywhere near Roanoke, Virginia on September 23rd - check out our own Brad Timofeev, live in action.
“Keep that fire in your belly.”
I got that advice from one of my mentors at a very young age. And, every day, I carry that advice with me. The message behind it is to never let yourself get comfortable.
Human nature keeps us striving to find a level of comfort with everything we do. And most of us find it eventually. But, when we reach that level, the comfort is short-lived.
Most of us go through the buying cycle many times each day, from deciding to buy a candy bar while in line at the grocery store to choosing which vehicle to buy and from whom. Some buying cycles occur in seconds; others take years to get through.
The same is true for the various forms of digital marketing. Each channel or strategy plays a different role, depending on your audience and your business type.
A few weeks ago I was asked to give a training session to the staff of one of our marketing partners.
The goal of the session was to get that team up to speed on digital marketing and why it’s important to their clients.
But I knew that, in order for them to understand digital’s role, they’d first need to understand how it fits into the marketing funnel.
The digital marketing funnel has four levels: High Funnel, Mid-High Funnel, Mid-Low Funnel and Low Funnel. Each level requires a different advertising message and a different measurement of success.
Fashion. Architecture. Cars. Design is constantly evolving. Web design is no different.
Full-screen designs have been trending for a few years now. I don't mean responsive or adaptive designs that automatically re-size to the screen on which they’re being viewed. I'm referring to designs that take up all the real estate on the screen, have animation flying in from all directions, and require endless scrolling.
Those web designs are interactive and fun, which is why business owners and marketing departments desire them. And that design trend works great for restaurants and entertainment-related websites, but they’re not right for every business. Here’s why.
At WebArt, we have bi-weekly account management training sessions. A recurring topic in those meetings is the stereotypical salesperson.
Here’s how I - and many others - would describe that type of person.
After many conversations on that topic, I began to realize that a website is like a salesperson.
I’ve spoken at several events and sat on many panels concerning social media.
After each presentation, we open it up to the audience for questions. And this is the one I hear most often: “What’s the biggest mistake businesses make with social media?”
My answer always shocks the crowd: businesses spend too much time on social media.
After an uncomfortable laugh, everyone gets really quiet as I start to explain.
Conventional wisdom of the digital marketing industry tells us that content is king. But is content really king for local businesses?
New trends are forged by bucking conventional wisdom, and while I support the notion that great content is a crucial component of a comprehensive digital marketing strategy for some businesses in some industries, content isn’t king for every business.
This may be a relief to you. And it probably makes some of my digital marketing peers cringe. But stick with me; there’s a method to my madness.
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