If you’re like me, you can be guilty of having a short attention span.
If that song doesn’t grab me in the first 10 seconds, I’m not sticking around for the epic guitar solo at the 4:43 mark. And you don’t want to read paragraph after paragraph about what differentiates a good website from a – um, did you say it’s BOGO on boneless wings today?
When it comes to marketing your business, few things can make as big of an impact as a well-written blog.
When executed properly, a blog can inform, entertain, guide and even inspire your audience. Maybe that inspiration is to visit your website. Maybe it’s to share your message with others. Or maybe one of your blog’s bullet points even causes them to make a lifestyle change.
Whatever that inspiration, remember: It started with your blog.
If you’re not currently blogging on your website – either through creating in-house content or having a marketing agency develop it for you – here are some things to consider:
Conventional wisdom of the digital marketing industry tells us that content is king. But is content really king for local businesses?
New trends are forged by bucking conventional wisdom, and while I support the notion that great content is a crucial component of a comprehensive digital marketing strategy for some businesses in some industries, content isn’t king for every business.
This may be a relief to you. And it probably makes some of my digital marketing peers cringe. But stick with me; there’s a method to my madness.
Think simply having a website is enough to qualify you as a web marketer in this day and age? His Holiness Pope Benedict XVI doesn’t. In a recent statement released by the Vatican, the Pope is encouraging his priests to use blogging as another way to preach the Gospel and reach those within and outside their congregations. In the Associated Press Article written about the Pope’s embracement of blogging as a way to spread the word, Benedict XVI was quoted as saying:
"The spread of multimedia communications and its rich 'menu of options' might make us think it sufficient simply to be present on the Web," but priests are "challenged to proclaim the Gospel by employing the latest generation of audiovisual resource."
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