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Fashion. Architecture. Cars. Design is constantly evolving. Web design is no different.
Full-screen designs have been trending for a few years now. I don't mean responsive or adaptive designs that automatically re-size to the screen on which they’re being viewed. I'm referring to designs that take up all the real estate on the screen, have animation flying in from all directions, and require endless scrolling.
Those web designs are interactive and fun, which is why business owners and marketing departments desire them. And that design trend works great for restaurants and entertainment-related websites, but they’re not right for every business. Here’s why.
Will you be exploring changes to your website this year?
Depending on your goals and the functionality you'd like to include, the right solution could have a price tag of tens of thousands of dollars. In order to justify that expense, you'll want to optimize the site's visibility and effectiveness. That requires keeping the site updated with relevant content.
That might seem like a daunting challenge - maybe even a cost-prohibitive one, at first - but an effective website can pay huge dividends.
As a website design and development agency, we typically work with businesses and organizations that want to improve their user experience and increase their online visibility.
Musician Jaime Mills was looking for a company to help him develop his brand and create an online destination for his music and videos. He approached more than a few agencies that opted not to work with him because he wasn't a business or organization. Happily, it's their loss.
We talked with Scott Greggory, the group's Vice President of Creative Services, for a little insight into what makes the site unique.
Your website is where your consumers go to look for your contact information, browse your products, and find expert insight. If your site doesn't engage your users or provide the information they're looking for, quickly, they'll move on to the next search listing.
Here are three simple foundations that will improve user retention, generate repeat visits and quality leads, and increase sales.
As a Point-Of-Entry Marketing agency, we encourage our clients to connect with their customers in all the ways they interact with their business, including their website. But if a company’s website isn’t designed with the end-user in mind, it can confuse and even annoy current or potential customers.
In their Get to the Point newsletter, MarketingProfs quotes Jonathan Kranz: “There may be nothing particularly ‘wrong’ about the design, the underlying coding, or even the writing, but these websites aren’t right, because they fail to connect with customers in any meaningful way.”
So, your website ranks at the top of a Google search. Great! But does it look good? And why should you care?
Researchers in Japan conducted a study to determine if there is a correlation between appearance and the perceived functionality of an object, like an ATM. They wanted to know if people would find the ATM easier to use if it was more attractive. And people did.
In a piece for The Signal, Karen Maleck-Whiteley recapped the study: “There was no real difference between the actual machines tested and how they functioned, but the one that looked nicer was consistently thought to be easier to use.”
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