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Email Marketing (2)


How To Get More People to Open Your Emails

You put a lot of thought into each sentence with the hopes of inspiring all who read your email to call you or visit your website.

So why isn’t anyone calling or clicking?


Take the Bus to Better Email Marketing

I love analogies, especially ones that draw on the visual senses to drive the point home. Here's one of my new favorites, courtesy of Louis Chatoff in a recent MarketingProfs.Com article entitled, In Email, Emphasize Quality, Not Quantity.Chatoff says you should think of an email marketing piece like an ad on a bus: