You put a lot of thought into each sentence with the hopes of inspiring all who read your email to call you or visit your website.

So why isn’t anyone calling or clicking?

I love analogies, especially ones that draw on the visual senses to drive the point home. Here's one of my new favorites, courtesy of Louis Chatoff in a recent MarketingProfs.Com article entitled, In Email, Emphasize Quality, Not Quantity.Chatoff says you should think of an email marketing piece like an ad on a bus: