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Pay-Per-Click Advertising (2)

05
Aug

Is Display Advertising Worth the Investment?

Display advertising is similar to broadcast advertising in that your message is displayed to an audience visually, primarily with the goal of creating top-of-mind awareness.

As with other broadcast advertising, you probably won't see immediate results from the display ad(s), but you will be able to track engagement via click-throughs, which isn't an option with traditional broadcast media.

04
Aug

Why Your Business Needs Remarketing

Have you ever noticed that after you've browsed a retail website such as Zappos or Amazon that the shoes or GoPro camera you had your eye on show up in margin advertisements when you visit other websites?