Character count and word choice are normally the top two concerns people have when they first start writing ads for Google. However, to create an ad that is truly effective on the world’s largest search engine, there’s much more to focus on than these two surface items.
Create a Landing Page
Before you even begin writing your ad, create an effective landing page that will help you measure conversions. Whether it’s filling out a form, making a phone call, or subscribing to a newsletter, there should be a definite call to action for visitors to complete.
This information not only allows you to measure the number of people who came to the site through your ad, but the impact the information had on your audience.
Since Apple introduced Siri in 2011, it has become increasingly apparent that voice search is becoming a more common way to search for information. That means your business’s website needs to be optimized for visibility, or in this case, “voiceability.”
Having the correct business information on search engines is important for both your customers and SEO rankings. But updating this information in Bing Place and Google My Business isn’t always easy.
While some updates can be made in your dashboard, others require a call to the support team – which can be frustrating and time consuming. Here are the steps we take to resolve our clients’ issues as quickly as possible.
Our core philosophy is that a website is the heart of a business' marketing strategy. All content should emanate from it, and all touch points, including print and broadcast marketing, should direct back to it.
But if you don't have a website, you can still market to an online audience.
When it comes to search engine optimization (SEO), you may have a lot in common with the folks who work in tire sales and automotive repair.
Brian Canning is a 30-year veteran of the auto repair world who now serves as a business analyst, leadership and management coach, and team leader. He’s also a true believer in the power of search engine optimization – the art and science of maximizing your website’s appeal to search engines and making it easier for potential customers to find.
In this article at SearchAutoParts.com, Canning addresses a few misperceptions about search engine optimization; misperceptions you may share with his peers. Any of these sound familiar?
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