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Being an industry leader is a goal many companies hope to achieve.
While most companies prefer to be thought of as a leader rather than a follower, it doesn’t hurt to do a little of both. By paying attention to your competition, you put yourself in an advantageous position. You’re better able to follow industry trends, see what works and what doesn’t, and simply be more in tune with how their marketing makes consumers feel.
“You do you.”
These three little meme-worthy words reveal a lot about why it’s important to communicate your brand in your logo, emails, website, advertising, signage, images, and all other marketing collateral.
To connect with customers and make them feel like you’re the brand for them – whether you sell furniture, healthcare services, automotive hoses or oil changes – your brand has to be a reflection of you. It’s impossible to maintain a brand identity over months, years or decades if it’s not authentic and from the heart.
Many business owners struggle to decide if they should work with a digital marketing agency to handle their online marketing or add-on to their in-house team.
There are benefits to both sides and the final decision often hinges on your goals and business position. However, if you’re planning to hire just one person to handle all of your marketing instead of paying for an agency, here are a few items to consider.
Web design has come a long way since the late 90s and early 2000s. Back then, flashing content, neon colors, and quirky animation may have helped sites garner attention. Nowadays it will probably hurt your eyes.
While fancy web design may be a stage to showcase creativity and draw attention, is that more important than attracting sales and conversions? Sometimes simplicity is the key to success when dealing with the online world.
While many writers agree that it’s important to include a call to action (CTA) in your website’s content, there seem to be differing opinions about where CTAs should be placed.
At WebArt, we believe the best approach is to include CTAs wherever they naturally fit in your content. This makes it easy for readers to contact your company while your content is making a fresh impact. Some good strategies to make this possible are to include links to your product pages or incorporate your company’s contact information throughout an article or blog post.
Algorithm changes have caused many businesses to alter their social media strategies. However, through these changes, some "tried and true" techniques haven’t gone away.
Growth Hacker – An individual or team of marketers who focus on growing users for a product or service through non-traditional methods that are often overlooked by typical marketers.
The term "growth hacking" was coined in 2010, but little was known about it until the past couple of years. That's because case studies and stories about growth hacking strategies for big companies such as Yelp, Airbnb, Hubspot, PayPal, Box.com and others only began surfacing recently. The practice was an integral part of growing the user base for those companies and eventually made them household names.
Facebook has announced yet another change coming to the platform, this time to business pages.
The company sent emails to business page administrators in early August, announcing that business pages will automatically switch to a default template prechosen by the social platform. The default template chosen for each business was based on information previously provided on the business’s Facebook page.
Got a thing for digital marketing? And by “thing” I mean “does the health of your business depend at least somewhat on your online success?”
If so - and if you’re anywhere near Roanoke, Virginia on September 23rd - check out our own Brad Timofeev, live in action.
When Senior Contributing Editor Denise Koeth was working on the Marketing Matters piece for Tire Review Magazine’s February 2016 issue, she tapped WebArt Director of Website Marketing, Brad Timofeev for digital marketing insight.
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