Content: Why Shorter Is Sweeter

If you’re like me, you can be guilty of having a short attention span.

If that song doesn’t grab me in the first 10 seconds, I’m not sticking around for the epic guitar solo at the 4:43 mark. And you don’t want to read paragraph after paragraph about what differentiates a good website from a – um, did you say it’s BOGO on boneless wings today?

The point is it can be tough to stay focused on something for long periods of times. A 2015 Microsoft study infamously claimed humans’ attention span rivals that of a goldfish – a creature that doesn’t mind swimming in a fishbowl because he forgot what he saw nine seconds ago on his last trip around.

Maybe we just need the information presented in an appealing, easy-to-follow – and yes, “short” – manner.

The Power of Precision

Think about the websites or blogs you visit the most. Do you opt for those shaded gray from all of the text? Or do you read ones that break up the information into short, easy-to-digest bits strategically placed under eye-catching icons?

If you have a lot to say, it can be hard to fit everything into one short paragraph. That’s OK. Your site doesn’t have to be short on actual content. Present your information in short bursts. Use shorter paragraphs and sub-headlines to break up the text.

Bullet points can work wonders in this regard.

  • They separate content into short blips of words.
  • They’re easy to read.
  • They attract the eye. If you skip over one portion of a blog, it won’t be the bullets.

Make It Catchy – And Concise

Pair up a compelling, slightly unexpected, pun-loving or some other form of clever headline with interesting, unique, and useful content. That’s a recipe for success.

Putting “Savings Account Information” atop your bank’s reasons for why customers should open a savings account isn’t exactly enticing them to do so. “Saving For Your Future – Or The Beach” gets people thinking about that vacation and why they may want to open an account with you.

Then you can hit them with bullet points containing the SEO-friendly, pertinent information they need to know: interest rates, annual fees, minimum balances, etc.

Get to the point and entice users to sign up for the account online.

Contact us to find out how we can help you create short, engaging content for your company.

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