Digital Marketing Alphabet

The internet is a very large place, and there are a lot of blogs out there about the A-Z’s of digital marketing.

As you read blogs on various sites, you may come across terms and acronyms you’re unfamiliar with. To help you better understand the various blogs you read, we’ve compiled a list of common terms and acronyms and explained what each one means.


A/B Testing: Tests the effectiveness of an ad by running two ads at the same time to see which one receives a better response from your targeted audience.


Backlink: A link to your website from someone else’s site. Good backlinks can help you rank well in search engines.

Click-through Rate (CTR): Percentage of people who click on your link in emails, digital ads, or through web pages.


Domain Authority: A scale of 1-100 that determines the credibility of your website. The closer your domain is to 100, the more the search engines trust your website.


Engagement: This is the total number of retweets, comments, views, shares or likes that your social media post receives.


Facebook Business Page:  A page created on Facebook to represent your company. Different from a personal page, a business page provides engagement insights and access to the Facebook advertising platform.


Google: Ruler of the internet. No. 1 search engine and knower of all things.


Hashtag:  A way to categorize social media posts based on the interest of the content. Most popular on Twitter and Instagram, but can be used on LinkedIn, Pinterest, and Facebook.


Impressions: The number of times an ad or website will be shown to the target audience.


Joomla: Management system for publishing web content. Alternative to Wordpress or Python.


Keyword: A word or phrase used in a search engine to find relevant information.


Landing Page: Page on a website specifically created to showcase an offer or collect user information.


Meta Description:  A short description on the back end of a website that describes the content of the article or page. The description appears in a search engine query below the page title and URL.


Nofollow Link: A link set up to communicate to web crawlers and prevent domain authority transfer to your website.


Organic Traffic: The best form of web traffic. This type of traffic originates naturally from a search engine like Google, Yahoo or Bing.


Paid Traffic: Form of website traffic coming solely from paid digital advertising. Common sources include social media advertising, display advertising, sponsored content, and search engine ads.


Quality Score: Associated with paid advertising, quality score is a rating given to ads based on their relevance to your audience. The higher the quality score, the more likely it will be shown to your targeted audience.


Really Simple Syndication (RSS): Information feed used to publish content directly to subscribers. Users typically receive emails or other alerts to know when new content is available.


Search Engine Optimization (SEO): A strategic way to update the content and information on your website to show up more frequently in search engines.


Title Tag: The text you see in a tab in the top of your browser. This is one of the first things a search engine reads when they crawl your website.


Unique Visitors: Tracked by personal IP addresses, unique visitors is a category in website analytics that shows how many people viewed a specific webpage. If a user views the page multiple times, he’ll only be counted once.


Video Marketing: A way to visually showcase different aspects of your business – from customer service responses to virtual office tours, videos provide a more personal approach.


White Hat: Term for a responsible, ethical approach to search engine optimization.


XML Sitemap: Document designed to help search engine bots easily find page information for a website. This is not intended to be used by humans.


YouTube: This is the second most popular search engine in the world. It is a video sharing website owned by Google.


Zapier: An automation tool used to create chain responses for digital commands. For example – if someone subscribes to your weekly email, their name is automatically added to a Google document.

These 26 terms only skim the surface of digital marketing terminology. If you have questions or need more information about the digital world – we’re here for you.

Kristen Shinaver

As WebArt’s Digital Marketing Specialist, Kristen focuses on helping clients get the most out of their social media posts and email marketing campaigns.

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