Increase Traffic to Auto Repair & Tire Dealer Websites

Over the past couple of years, our agency has created many websites for auto repair centers and tire dealers. One thing I’ve noticed with each of these clients is that they weren’t utilizing the free website marketing and search engine optimization tools that tire manufacturers and auto service networks provide.

Increase Web Traffic

Tire manufacturers and auto repair service networks spend millions of dollars each year in Search Engine Optimization (SEO), social media and Pay-Per-Click (PPC) advertising. Most of these manufacturers also provide an online dealer locator on their websites. That feature allows visitors to find nearby dealers, and provides contact information and hours for each location. Many dealer locators also enable the dealer to add a website link and an online appointment form to their listing.

If you’re a tire dealer or a member of an auto service network, I urge you to have your affiliated companies add a link to your website on their dealer locator. By doing so, you would be taking advantage of the millions of dollars manufacturers spend each year to get visitors to their websites your listing from the others. Nine times out of ten, visitors will choose a location that provides them with more information and stands out from the rest.

At WebArt, we increased monthly traffic by the thousands just by placing a link on dealer listings for each manufacturer that applied. This is traffic that you can acquire yourself; it doesn’t require an SEO professional. Just make a phone call to your manufacturer or service network representative and request that a link to your website be placed on their website’s location finder.

Increase In-Store Traffic

Of course, the ultimate goal is to turn traffic into customers.

Once visitors get to your website, whether they stay – and buy – or not is often determined by their first impression. It’s crucial that your website is easily navigated and visually optimized for your audience. It should be simple for visitors to find what is important to them, such as coupons, promotions, services, contact information and locations. That means providing them with a design that not only showcases your culture and unique benefits, but strong calls-to-action as well.

With a few phone calls to tire and service network representatives you can see an instant increase in traffic. By making a strong first impression with visitors you can be sure to see in-store traffic and your bottom line increase.

For more advanced SEO tactics and design optimization, call WebArt at 866/473-9000 for your free digital analysis.

Brad Timofeev

Brad is an energetic thought leader on digital marketing.

Since joining the WebArt team in 2009, he's guided the agency's unique perspective on search engine optimization, content marketing, and other digital strategies. Book Brad for your next speaking arrangement.

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