Optimizing Your Website For Voice Search in 2019

Since Apple introduced Siri in 2011, it has become increasingly apparent that voice search is becoming a more common way to search for information. That means your business’s website needs to be optimized for visibility, or in this case, “voiceability.”

How Many People Are Using Voice Search?

The use of voice search grew exponentially in 2018 and no one expects that popularity to decrease. BrightLocal performed a survey of 1,108 US adults last year and found responses that supported the growth of voice search.

Only 18% of surveyors said they had not used voice search to find a local business in the past 12 months. Of that 18%, most were over the age of 55. On the other hand, 70% of the surveyors who answered “yes” were between the ages of 18 and 24 and typically use their smartphone to search for local businesses. Keep in mind that this doesn’t include tablets, computers and voice search devices – only smartphones.

The study also found that 74% of smartphone users use voice search to find local businesses WEEKLY, and 46% of surveyors used voice search on multiple devices to find local businesses DAILY.

This data supports the theory that voice search will continue to grow in the years to come.

How Do You Optimize For Voice Search?

Voice search can be worrisome for some business owners and webmasters. Rather than a Google search with ten results, voice search provides just one.

One of the most effective ways to optimize for voice search is ensuring your business information online – particularly your business’s name, address, and phone number (NAP) – is accurate.

One common way to manage your business’s information is by using a Digital Knowledge Management (DKM) platform. The industry leader in managing this information is Yext, a service that allows you to get listed and control listing information across the web. WebArt is a certified Yext partner and can help you get your free business listing analysis today.

Another way businesses are optimizing their website for voice search is changing their target search queries from keywords to key questions.

Traditional search engine users often type phrases such as "auto repair near me." But when someone uses voice search, they tend to use full questions such as "where is the nearest auto repair shop?" It’s important to think about the questions your customers might ask in order to optimize voice search rankings.

Are These The Only Ways To Optimize For Voice Search? Will Voice Search Optimization Change?

Like other types of searches, voice search will always be changing and improving its ability to provide high-quality information for searchers. As always, the best tactic for search engine optimization (SEO) is to provide the most effective content to those looking for it and adapting to industry changes accordingly.

Voice search is here to stay, but don’t let that scare you. If you’re doing everything possible to provide the best information and service to your online customers, your work will be rewarded.

If your business is interested in more information or working with WebArt, please contact us.

 

Jake Patterson

Jake is WebArt’s PPC Analytics Specialist and strives daily to improve our clients’ search engine optimization rankings and pay-per-click advertising conversions.

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