The Cost (and Value) of Your Website

Will you be exploring changes to your website this year?

Depending on your goals and the functionality you'd like to include, the right solution could have a price tag of tens of thousands of dollars. In order to justify that expense, you'll want to optimize the site's visibility and effectiveness. That requires keeping the site updated with relevant content. 

That might seem like a daunting challenge - maybe even a cost-prohibitive one, at first - but an effective website can pay huge dividends.


What can your website do for you?

With proper analytics installed, your website will easily track conversions and other metrics, providing you with data to quantify your return on investment.

Using a forms component, you can capture email addresses and other visitor information to use for future initiatives, such as email marketing and newsletter distribution.

Setting up a 'directed alias address' on direct mail, broadcast, and other non-digital advertising can also help determine the response and ROI of those efforts.

Why invest in website marketing?

Eighty-eight percent of shoppers research online before they make a purchase. Eighty-eight! Online advertising and content marketing can help lead those shoppers to your website. And a good-looking, user-friendly site will give them the confidence to buy from you.

A well-designed, properly built website with the right functionality also creates a positive user experience, leading to repeat visits and future purchases.

So, is the cost worth it?

In a word, yes! Our clients are seeing record-setting revenue directly attributed to their WebArt websites and Digital Marketing programs. You just can't track other marketing the way you can track online marketing.

What about other marketing?

A well-rounded marketing strategy includes participation in other channels, such as print advertising, direct mail, and broadcast advertising. Those commercials and printed materials should drive your audience to your website. A solid website reinforces those other marketing efforts, allows your audience to take the next step in the buying process, and maybe even make purchases. 

How do you choose the right partner?

There are two things to remember when you're looking for a website marketing agency.

  1. You get what you pay for.
  2. Some things are too good to be true.

There are firms that promise - and sometimes deliver - near-overnight results. They use 'black-hat' practices to achieve them, which can result in search engine penalties that will haunt your business for years. They are the companies that will email you with promises of #1 and first-page rankings for just $99. Deep down, you know there's no such thing as a quick fix.

Other firms have the technical know-how to get your website ranked well, but lack the marketing expertise to pull all the elements together.

The best digital marketing partner is one that works to understand your goals, your products/services, your business operations, your profits, and your audience. After learning that information, they will develop and execute a customized, comprehensive website marketing plan. And they'll have a versatile team with staff members that specialize in marketing with focuses in search engine optimization, pay-per-click, content development, social media, design, and website development.

Contact us today about your Website Marketing needs.

Brad Timofeev

Brad is an energetic thought leader on digital marketing.

Since joining the WebArt team in 2009, he's guided the agency's unique perspective on search engine optimization, content marketing, and other digital strategies. Book Brad for your next speaking arrangement.

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