"Restrooms are the devil's playgound."
"Ties are for suckers."
"Filling out forms is good for your heath and emotionally satisfying."
Those are just a few of the phrases you'll find on the website we created for Spirit Services. All the content was written or designed to differentiate the Spirit brand by using a humorous retro feel. It also plays on Spirit's all-American name and its red, white and blue logo.
That site, we're proud to say, was part of our mixed media entry that won a Silver ADDY at the 2013 ADDY Awards ceremony on February 28th. The winning entry also included the Spirit Facebook page and a radio campaign.
The ADDY Awards are presented each year by the Advertising Club of Toledo to encourage and recognize creative excellence in advertising. ACT is an affiliate of the American Advertising Federation.
Please enjoy a sample of the website, Facebook page and radio work in the short video below.