In November 2018, Google took a much more “mobile first” approach, releasing version five of PSI, which defaults all settings to mobile. When this release happened, several sites saw dips in the PSI score (sometimes down to single digits) as Google began evaluating websites primarily on mobile performance.
This can damage a site’s SEO ranking as Google ranks sites based more on mobile speed and usability.
Common Problems and How to Fix Them
For example, converting a regular JPG image to a JPG 2000 image usually decreases load times because the image is smaller. Properly sized images will decrease load times further, since unneeded sections of the image are removed.
To fix the “Eliminate render-blocking resources” problem, load CSS in with HTML rather than the more typical “” tag. This forces the website’s server (which is typically faster) to load the resources instead of the user. To do this, we recommend Hummingbird Page Speed Optimization for WordPress and JCH Optimize for Joomla!. Both tools will load all registered CSS files and place them in the HTML of the site automatically.
After adding the plugin, the site will need to be checked for styling errors, as optimization plugins sometimes cause styles to conflict (both plugins allow for disabling of certain CSS files).
PageSpeed Insights in Review
PageSpeed Insights can be a time-consuming tool used to measure a website’s speed. Large portions of time can be devoted to improving a PSI score, only for Google to change its rules and cause PSI scores to fall again. However, it is important to stay up to date on your site’s PSI score to ensure Google is fairly and accurately ranking your website.
Need help with your website’s page speed? WebArt’s team can help improve your site’s page speed, keyword rankings, and other aspects to improve SEO. Contact us today to see how we can help.