Why a fancy web design isn’t always effective

Web design has come a long way since the late 90s and early 2000s. Back then, flashing content, neon colors, and quirky animation may have helped sites garner attention. Nowadays it will probably hurt your eyes.

While fancy web design may be a stage to showcase creativity and draw attention, is that more important than attracting sales and conversions? Sometimes simplicity is the key to success when dealing with the online world.

The KISS Philosophy

KISS (Keep It Super Simple) is something that anyone who has a hand in making or designing websites should keep in mind.

Initially, most people think over-the-top features are the best approach when designing a website. But instead, we should be asking different questions: Is my messaging getting across? Do pretty animations and fancy page transitions actually get customers to consider my product? 

Straight to the point

Google did a study about 6 years ago, and found out people judge a website as good looking or not within 1/50th to 1/20th of a second. They also discovered that ‘visually complex’ or ‘busy’ sites are regularly rated as less appealing than simpler sites.

What does that mean? Essentially, simpler websites are better.

Keeping it simple also helps with page loading times. Fewer distractions means less scripts to load, which greatly improves the speed of your webpage. This is especially important since Google made page loading times a key aspect in part of their search algorithms.

Simple sites also allow people to find what they’re looking more easily than on busy pages. Take for instance Craigslist or Wikipedia, which have both been popular websites for years. Both are simple to navigate and have amply whitespace, making it easy to find what you’re looking for.

The Last Word

There are many ways to create a functional and effective website. The key is to make sure it is easy to navigate, clearly displays information, and helps you achieve your goals.

Here are a few key factors to keep in mind when making an effective website:

  • Know your audience and keep your content relevant.
  • User experience is key. The easier it is to navigate, the more likely user will continue using your site.
  • Not everything needs to be flashy and fancy. Make it effective. Make it work.
  • Keep it super simple!

If you need assistance making your site effective, contact us so we can help you achieve your goals.

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