Put Yourself Out There
If there are frequently asked questions about your product or service, use videos to answer those questions.
With the increase in activity of Instagram and Facebook Live videos, brands are experiencing real time success and interaction from their followers. During live videos, questions can be posed and answered on the spot, and the video is saved for future viewing. If going live is a bit nerve-wracking, pre-recorded videos are still a great alternative to an image or text only post.
How Often Should You Post?
Frequency isn’t the issue; it’s consistency. Depending on the industry and audience base, the number of posts per week may vary – but it should be consistent. Posting once one week and posting ten times the following is not in your best interest. However, there are some exceptions to that rule.
Twitter posts have a short shelf life and can be created more frequently than Facebook posts. If you’re participating in an all-day event, Instagram is a great avenue to share images and videos throughout the day as events occur. If you’re posting links to your website, it should be done occasionally (a few times a week) with other fun or educational posts in between.
Need some help with your social strategy? The team at WebArt is here to help.