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Why Your Business Needs Remarketing

Have you ever noticed that after you've browsed a retail website such as Zappos or Amazon that the shoes or GoPro camera you had your eye on show up in margin advertisements when you visit other websites?

That's called remarketing, and it's a very effective way to remind web visitors that they were considering your product.

According to Google, remarketing presents "highly relevant ads and offers across the Web." Click on the graphic above to see an illustration on how remarketing works.

Remarketing has several benefits, including:

  • Maintaining top-of-mind awareness
  • Reaching a highly targeted audience

Remarketing ads are highly targeted, so they're an affordable addition to your website marketing programs. They also offer a great return on investment.

Watchfinder is a pre-owned watch retailer that noticed less than 1% of their website visitors were making a purchase on their first visit to the site. They invested in remarketing and, within six months, their return on investment was 1,300%. They also increased their average onsite order value by 13%. Plus, their cost-per-ad was 34% lower than their other non-brand search campaigns. Read the entire case study here.

Watchfinder's experience with website visitor abandonment isn't unique. In fact, most data shows that 96 to 98% of website visitors don't convert on their first visit to a site by making a purchase, signing up for an email list, or filling out a contact form.

Remarketing can boost online conversion and help you meet your business goals.

Let us run a remarketing test campaign for your business.

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