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Winning with More Tools

Successful online marketing often requires more than a great website. With today’s over-crowded Internet, it also takes tools such as social media and online video to stand out and encourage an audience to visit your site.

And whadya’ know? WebArt and our parent company BusinessVoice have been recognized by the MarCom Awards for our work in social media and online video.

 

We just won a 2012 MarCom Platinum Award for “Metric Metals & You,” a two-video campaign created for the Parker Steel website. A tribute to the educational films of the 1950s, each short-form video employs an old-school feel and answer a question that’s commonly asked by Parker Steel customers. You can watch Episode 1 here and Episode 2 below.

We were acknowledged for our work on behalf of Spirit Services as well. The new website and Facebook page we created and maintain both received MarCom Gold Awards. In another nod to days gone by, both the site and Facebook page feature a fun retro look and irreverent copy.

We also earned an Honorable Mention Award for the creation of the new Buckeye Telesystem website. It was entered in the “Business to Business” category.

The MarCom Awards is a creative competition for individuals and companies involved in the concept, writing and design of print, visual, audio and web materials and programs.  More than 6,000 entries are received each year.

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