Higher Education Client
Client is a multi-campus university dedicated to the training and education of men and women for a full life and a successful career through specialized courses.
- Analyzed and adjusted the budget allotted to their Pay-Per-Click (PPC) program for bidding on selected keywords in order to rank in search engines’ paid search results.
- Analyzed and adjusted the keywords being bid on, the ads displayed in search engine results, and client’s multiple campaigns in order to generate the most value for their PPC spend.
- Optimize pay-per-click advertising. We measured effectiveness by tracking the number of online ‘Lead’ forms submitted by users who came to the site through paid (PPC) search. Form submission is referenced as a conversion.
- Lower the total ‘cost per start' for a new student, calculated by dividing the total cost of their PPC spend by 8% of the total leads generated.
PERCENT DECREASE IN COST PER START COMPARED TO PREVIOUS YEAR
PERCENT INCREASE IN MONTHLY LEADS FROM CLICKS
DOLLAR DECREASE IN AD SPEND