Lakes Gas Co.

Lakes Gas provides propane and energy services through more than 50 locations in Wisconsin, Minnesota and South Dakota. In addition to homeowners, their customers include industrial locations, manufacturers, farms and greenhouses. They also fuel forklifts, refill propane cylinders and provide temporary construction heat.
Timeframe: 2012 - Present
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“WebArt is the kind of business you hope you get to deal with, especially in a landscape where it seems less and less likely that you’ll find a company with which you’ll experience such a supportive, collaborative relationship, as ours has been.”

Tony Buck, District Manager, Lakes Gas Co.
Categories

Web Design, SEO, Content Marketing, Pay-Per-Click, Social Media

Services Provided

  • Completed keyword research, an in-depth discovery, and target audience research in the markets Lakes Gas serves.
  • Designed, developed and built a new website with a Lakes Gas blog.
  • Implemented a website marketing program, including content marketing, online public relations, local search optimization and blogging.
  • Developed a pay-per-click strategy that identified the most effective keywords, created ads for search engines, and assigned multiple campaigns to generate the most value for the Lakes Gas PPC spend.

Goals Tracked

  • Increase new customer inquiries generated by the website.
  • Increase search engine visibility and position the website as a resource for people looking for information on propane and energy services.
  • Increase ROI from pay-per-click advertising.

RESULTS:

207

PERCENT INCREASE IN OVERALL WEBSITE TRAFFIC

279

PERCENT INCREASE IN CUSTOMER INQUIRIES FROM THE WEBSITE

700

VISITORS PER MONTH TO THE BLOG

3100

PERCENT INCREASE IN LEADS GENERATED FROM PPC ADVERTISING (with unchanged spend)

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