"Posting content that your audience ignores trains your audience to ignore you."
That's a tweet from Matthew Kobach, head of social media for the New York Stock Exchange. And it's one of Nathan's favorite thoughts on social strategy. "But it's an idea that can be applied to all facets of digital marketing," he said.
After earning a Marketing degree from Bowling Green State University, Nathan went right to work. For a dozen years, he directed digital strategy for the Toledo Mud Hens, the Triple A affiliate of the Detroit Tigers and a brand that's known around the world.
Simultaneously, he led the digital efforts for the Toledo Walleye of the ECHL and the rest of the company's businesses, including restaurants, retail and entertainment venues.
Nathan specializes in email marketing and digital advertising, as well as developing website and social content. In fact, he grew the Walleye and Mud Hens' social media followings to the largest of any team in their respective leagues.
Nathan's work has been acknowledged several times by the American Advertising Federation and the ECHL. He's earned the following honors:
- 2014 Silver Addy Award for the Toledo Walleye website (AAF)
- 2016 Social Media Award of Excellence (ECHL)
- 2017 Gold Addy Award for the Fleetwood’s Tap Room website (AAF)
- 2018 Silver Addy Award for the Hensville website (AAF)
- 2019 Digital Content Team of the Year (ECHL)
"Before joining MadAveGroup, I spent my entire career on the client side," said Nathan, "so I can definitely relate to the challenges that marketing directors face."
His philosophy on social strategy: "Be interesting. Always provide value in your messaging. And always consider the audience and their goals when creating and sharing content.”
He says, "Digital marketing is always on and it's ever-changing. That’s what makes it fun for me. I love working through things from the user’s perspective.
Nathan enjoys spending time with his wife and their two kids, photography, running and playing golf.