Parker Steel

Parker Steel is the only distributor in the United States that sells metric-sized metals exclusively. They have two warehouses in Toledo, Ohio and one in Fresno, California.
Timeframe: 2012 - Present
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Categories

Pay-Per-Click

Services Provided

  • Budgeted PPC program.
  • Optimized PPC campaigns, ads and keywords to generate the most value.

Goals Tracked

  1. Optimize pay-per-click advertising.
  2. Increase conversions among west coast customers.

RESULTS:

45

PERCENT INCREASE IN TOTAL CONVERSIONS

132

PERCENT INCREASE IN ORGANIC (NO-REPEAT) CONVERSIONS

53

PERCENT DECREASE IN SPEND

1100

PERCENT INCREASE IN CONVERSION ON THE WEST COAST

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