Parker Steel is the only distributor in the United States that sells metric-sized metals exclusively. They have two warehouses in Toledo, Ohio and one in Fresno, California.
Timeframe: 2012 - Present
- Budgeted PPC program.
- Optimized PPC campaigns, ads and keywords to generate the most value.
- Optimize pay-per-click advertising.
- Increase conversions among west coast customers.
PERCENT INCREASE IN TOTAL CONVERSIONS
PERCENT INCREASE IN ORGANIC (NO-REPEAT) CONVERSIONS
PERCENT DECREASE IN SPEND
PERCENT INCREASE IN CONVERSION ON THE WEST COAST