REM Audiology

REM Audiology is a multi-location hearing health practice that strives to provide the most complete and comprehensive services for patients of all ages, newborn through geriatric. They take a patient-centered approach to professional diagnostics, which enables them to provide the most appropriate rehabilitative and/or educational audiological services for each individual case.
Timeframe: 2013 - Present
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Categories

Web Design, Pay-Per-Click

Services Provided

  • Completed all up-front research of the target demographics in the markets they serve, including keyword research and in-depth discovery.
  • Developed a strategy that identified the most effective keywords to target, created the ads to be displayed in search engine results, and assigned multiple campaigns in order to generate the most value for their PPC spend.

Goals Tracked

  1. REM had not previously engaged in PPC advertising, and had a broad goal of developing a program that simply provided strong ROI. We measured effectiveness through a unique phone number that can only be found through paid (PPC) search ads and landing pages. Only calls in excess of 60 seconds are counted as a ‘qualified lead’ for this case study.

RESULTS:

1.36

AVERAGE COST PER CLICK FOR REM

19

AVERAGE COST PER QUALIFIED LEAD

25

PERCENT CLOSING RATE ON LEADS

1000

AVERAGE PROFIT PER SALE

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