There’s more to digital advertising than posting an ad online. We examine your client base, products, budget, and goals to develop the best campaign for your business.
Developing a Strategy
There are many forms of digital advertising. To craft a successful advertising strategy, we work closely with you to gather in-depth information about your business and gain a deep understanding of your marketing funnel.
This information allows us to identify the best ways to reach your targeted audience based on your budget, business type, location, and other factors. Once in place, we monitor the success of your program and make any necessary adjustments.
If the margin between cost and profit is too slim, we can implement other strategies that better fit your needs.
Digital Advertising Services We Offer
Digital advertising can cover every section of the marketing funnel and each step of the buying cycle. Different types of advertising include, but aren’t limited to:
- Search Engine Marketing
- Remarketing / Retargeting
- Social Media Advertising
- Display Advertising
- Local Directory Advertising
Digital advertising analytics help us define the quality of ads. Often, click-through-rate, cost-per-click, cost-per-lead and conversions are used as metrics of success, but they don’t paint the whole picture.
Not all leads turn into customers. Not all leads are equal. And revenue isn’t profit.
We’ll devise an equation that gives us a true measurement of success and a clear ROI for your business’ digital marketing strategy.