There’s more to pay-per-click advertising than being listed first in the search results. In fact, chasing that first position can be expensive and fruitless. We manage success by understanding when your advertising budget reaches diminishing returns.
Developing PPC Strategy
To craft a successful pay-per-click strategy for your business, we work to gain a deep understanding of your marketing funnel.
There are many forms of pay-per-click advertising. We’ll determine if, and how, each form fits into your marketing funnel. Then, we’ll merge your marketing funnel and your audience’s buying cycle to create a profitable pay-per-click strategy.
Pay-per-click advertising isn’t right for every business, though. If the margin between the cost and the profit is too slim, we can implement other digital marketing strategies that will be a better fit.
Pay-Per-Click Services We Provide
Pay-per-click advertising can cover every section of the marketing funnel and every step of the buying cycle. Different types of PPC advertising include, but aren’t limited to:
- Search Engine Marketing
- Remarketing / Retargeting
- Social Media Advertising
- Display Advertising
- Local Directory Advertising
- And More.
Pay-per-click analytics help us define the quality of our ads. Often, click-through-rate, cost-per-click, cost-per-lead and conversions are used as metrics of success, but they don’t paint the whole picture.
Not all leads turn into customers. Not all leads are of equal value. And revenue isn’t profit.
We’ll devise an equation that gives us a true measurement of success and a clear ROI for your business’ pay-per-click advertising strategy.